Adverstiment
PROJECT REPORT
ON
Impact of Advertisement on Consumer Buying Behavior
Submitted in partial fulfillment for the award of the degree
Of
BACHELOR OF BUSINESS ADMINISTRATION
(BUSINESS ECONOMICS)
Affiliated from MAHARSHI DAYANAND
UNIVERSITY ROHTAK
SESSION: 2009-2012
PROJECT GUIDE: Dr. SUNITA BISHNOI
SUBMITTED TO SUBMIT BY: NEHA SALUJA
THE CONTROLLER BBA(BUSINESS
OF EXAMINATION ECONOMICS) 6TH SEMESTER ROLL NO – 09-DAVM-4961
DAV INSTITUTE OF MANAGEMENT FARIDABAD
Acknowledgement
Apart from the efforts of me, the success of this project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of this project.
I would like to show my greatest appreciation to my guide Dr. SUNITA BISHNOI .I can’t say thank you enough for her tremendous support and help. I feel motivated and encouraged every time. Without her encouragement and guidance this project would not have materialized.
Finally, yet importantly, I
ON
Impact of Advertisement on Consumer Buying Behavior
Submitted in partial fulfillment for the award of the degree
Of
BACHELOR OF BUSINESS ADMINISTRATION
(BUSINESS ECONOMICS)
Affiliated from MAHARSHI DAYANAND
UNIVERSITY ROHTAK
SESSION: 2009-2012
PROJECT GUIDE: Dr. SUNITA BISHNOI
SUBMITTED TO SUBMIT BY: NEHA SALUJA
THE CONTROLLER BBA(BUSINESS
OF EXAMINATION ECONOMICS) 6TH SEMESTER ROLL NO – 09-DAVM-4961
DAV INSTITUTE OF MANAGEMENT FARIDABAD
Acknowledgement
Apart from the efforts of me, the success of this project depends largely on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of this project.
I would like to show my greatest appreciation to my guide Dr. SUNITA BISHNOI .I can’t say thank you enough for her tremendous support and help. I feel motivated and encouraged every time. Without her encouragement and guidance this project would not have materialized.
Finally, yet importantly, I