Advertisement Analysis Report
This is a report prepared for MKT337 course on advertising analysis. The purpose of this report on Advertisement analysis is to thorough analyze of electronic, print, outdoor and direct mail ads and look for elements that tell the reader something about that specific product or service of the ads. The report is focused on these basics in order to present a clear argument on how these advertisements can influence people’s attitudes towards a certain object or idea, and then analyze them carefully to discover if the message implied is successful or not. An important fact to keep in mind developing this report is the appeal of the ads. The appeal refers to the argument that, in this case, the advertisement is presenting about a specific product by logical appeal or emotional appeal or ethical appeal. Again the report discusses whether the ads are informative, persuasive or just reminding.
To analyze on advertisements I choose several industries including telecom, food and beverages, banking sector etc in Bangladesh to analyze the products or services of Bangladesh.
Food and beverages industry
In our country’s perspective we see a lot of ads of food and beverages as TV commercial, RVC, on billboards, banners, newspaper or through direct mail. Here is an analysis of some food and beverages.
Pepsi
Pepsi is a well known beverage brand in the world which positioned itself as a sporty and a brand for the young people. In short, Pepsi see itself as a part and parcel of the young people’s life. In Bangladesh Transcom Beverage is the licensor of Pepsi. Because of the world cup 2011, Pepsi has conducted an IMC campaign that involves some popular cricketers and their special moves. Pepsi is actually sponsoring those special shots or delivery. In Bangladesh, Pepsi sponsors the Super Scoop shot of Bangladesh captain Shakib Al Hasan. In our discussion we would analyze the total IMC campaign of Pepsi in Bangladesh for this super scoop shot.
TVC:
In the TV commercial we see
To analyze on advertisements I choose several industries including telecom, food and beverages, banking sector etc in Bangladesh to analyze the products or services of Bangladesh.
Food and beverages industry
In our country’s perspective we see a lot of ads of food and beverages as TV commercial, RVC, on billboards, banners, newspaper or through direct mail. Here is an analysis of some food and beverages.
Pepsi
Pepsi is a well known beverage brand in the world which positioned itself as a sporty and a brand for the young people. In short, Pepsi see itself as a part and parcel of the young people’s life. In Bangladesh Transcom Beverage is the licensor of Pepsi. Because of the world cup 2011, Pepsi has conducted an IMC campaign that involves some popular cricketers and their special moves. Pepsi is actually sponsoring those special shots or delivery. In Bangladesh, Pepsi sponsors the Super Scoop shot of Bangladesh captain Shakib Al Hasan. In our discussion we would analyze the total IMC campaign of Pepsi in Bangladesh for this super scoop shot.
TVC:
In the TV commercial we see