Statistics verifies that crores of mullahs are spent on advertising. This 'legalized form of lying' helps one sell an idea more than a product. If we want to look glamorous, we buy a bar of ‘Lux’ soap or when we are thirsty, we drink Sprite. Although these products do not necessarily serve its proclaimed purpose, advertising creates a phenomena called 'free recall.'Thanda is synonymous to Coca Cola and Xerox to a photocopying machine. Advertising promises you that you will surely look like Amitabh Bachan with a Reid & Taylor suit when you you look nothing like him. Only if you sport a Raymond suiting, you become a 'complete man.' otherwise, you may have some doubts. Such is the power of advertising to create doubts about your own
Statistics verifies that crores of mullahs are spent on advertising. This 'legalized form of lying' helps one sell an idea more than a product. If we want to look glamorous, we buy a bar of ‘Lux’ soap or when we are thirsty, we drink Sprite. Although these products do not necessarily serve its proclaimed purpose, advertising creates a phenomena called 'free recall.'Thanda is synonymous to Coca Cola and Xerox to a photocopying machine. Advertising promises you that you will surely look like Amitabh Bachan with a Reid & Taylor suit when you you look nothing like him. Only if you sport a Raymond suiting, you become a 'complete man.' otherwise, you may have some doubts. Such is the power of advertising to create doubts about your own