Advertisements essay
Juhi Patel
Professor Kirkpatrick
English M01
14 September 2014
Friend or Foe? Advertising is a valuable marketing tool in which consumers are easily reached and informed. However, many advertisers use the manipulation of language and picture to create advertisements that suggest something about their products without directly maintaining it to be true. Such advertisers prey on fears and even weaknesses to persuade not only American consumers, but also consumers around the world to buy certain products. Despite how much one may think they can ignore them and how little these ads may affect one, the many manipulative tactics advertisements use can influence one in ways one does not even realize. There are many people who truly believe they are impervious to advertising in general, so K. Mallery in “An Analysis of Language Manipulation in Advertising” states, “those who claim immunity to its message are the most susceptible” (1). Not only are these consumers aware of their own apparent immunity to advertisements, but also the makers of such advertisements. Therefore, advertisers use this supposed confidence of consumers to their advantage and utilize conniving methods in the form of humor in television advertising, adding cutesy mascots, and photo shopping models to become sexualized images to promote the products and make it immensely desirable to a consumer. Advertising is a type of communication that is employed to persuade an audience to take some sort of action with respect (Dictionary.com). Marketing and promotions have existed as far back as 3000 BC. Long before the colonization of America began, various methods of advertising were utilized to promote trade. During the middle of the 1800s, industry had begun its steady rise as a market economy. From the increasingly urbanized American landscape produced an all time new concept of modern advertising. Traditionally, newspapers would be the home to many brief assessments and advertisements of businesses. By
Professor Kirkpatrick
English M01
14 September 2014
Friend or Foe? Advertising is a valuable marketing tool in which consumers are easily reached and informed. However, many advertisers use the manipulation of language and picture to create advertisements that suggest something about their products without directly maintaining it to be true. Such advertisers prey on fears and even weaknesses to persuade not only American consumers, but also consumers around the world to buy certain products. Despite how much one may think they can ignore them and how little these ads may affect one, the many manipulative tactics advertisements use can influence one in ways one does not even realize. There are many people who truly believe they are impervious to advertising in general, so K. Mallery in “An Analysis of Language Manipulation in Advertising” states, “those who claim immunity to its message are the most susceptible” (1). Not only are these consumers aware of their own apparent immunity to advertisements, but also the makers of such advertisements. Therefore, advertisers use this supposed confidence of consumers to their advantage and utilize conniving methods in the form of humor in television advertising, adding cutesy mascots, and photo shopping models to become sexualized images to promote the products and make it immensely desirable to a consumer. Advertising is a type of communication that is employed to persuade an audience to take some sort of action with respect (Dictionary.com). Marketing and promotions have existed as far back as 3000 BC. Long before the colonization of America began, various methods of advertising were utilized to promote trade. During the middle of the 1800s, industry had begun its steady rise as a market economy. From the increasingly urbanized American landscape produced an all time new concept of modern advertising. Traditionally, newspapers would be the home to many brief assessments and advertisements of businesses. By