Advertising
ADVERTISING INTRODUCTION
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Advertising is a paid form of communication, although some forms of advertising, such as public service announcements, use donated space and time. Second, not only is the message paid for, but the sponsor is identified. Third, most advertising tries to persuade or influence the consumer to do something, although in some cases the point of the message is simply to make consumers aware of the product or company Fourth and fifth, the message is conveyed through many different kinds of mass media reaching a large audience of potential consumers. Finally, because advertising is a form of mass communication, it also non-personal
A definition of advertising, then, includes all six features Advertising is paid non-personal communication from an identified sponsor using mass media to persuade or influence an audience
Functions of Advertising
Advertising is an important promotional tool for any marketing campaign. So much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools. Till now only companies with a profit motive went in for advertising. But today government bodies as well as non-governmental organizations (NGOs) go for high profile advertising campaigns. The purpose here is not to increase the sales figure but to increase the awareness of people regarding the relevant topics.Even though each ad or campaign tries to accomplish goals unique to its sponsor,
advertising performs three basic functions:
1. Provide product or brand information
Although many ads are devoid of information, providing the consumer with relevant in formation that will aid decision making is still the main function of advertising. The information given depends on the needs of the target audience. In the case of purchasing a new suit, needed information might simply include price and outlet location.For technical products, the information is likely to be very detailed.
2. Provide incentives to take
.
Advertising is a paid form of communication, although some forms of advertising, such as public service announcements, use donated space and time. Second, not only is the message paid for, but the sponsor is identified. Third, most advertising tries to persuade or influence the consumer to do something, although in some cases the point of the message is simply to make consumers aware of the product or company Fourth and fifth, the message is conveyed through many different kinds of mass media reaching a large audience of potential consumers. Finally, because advertising is a form of mass communication, it also non-personal
A definition of advertising, then, includes all six features Advertising is paid non-personal communication from an identified sponsor using mass media to persuade or influence an audience
Functions of Advertising
Advertising is an important promotional tool for any marketing campaign. So much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools. Till now only companies with a profit motive went in for advertising. But today government bodies as well as non-governmental organizations (NGOs) go for high profile advertising campaigns. The purpose here is not to increase the sales figure but to increase the awareness of people regarding the relevant topics.Even though each ad or campaign tries to accomplish goals unique to its sponsor,
advertising performs three basic functions:
1. Provide product or brand information
Although many ads are devoid of information, providing the consumer with relevant in formation that will aid decision making is still the main function of advertising. The information given depends on the needs of the target audience. In the case of purchasing a new suit, needed information might simply include price and outlet location.For technical products, the information is likely to be very detailed.
2. Provide incentives to take