Advertising
AIDA Model
ATTENTION
A = PAN-TASTIC OFFER FREE PIZZA
INTEREST
I = Hot Online 1 =RM 22 = Hot Online 2 = RM 29 = Hot Take-Away 1 = RM 19 = Hot Take-Away 2 = RM 26.90 = Add RM 3 to upgrade to Supremes Pan Pizza
DESIRE
D = The image of delicious Pizza
ACTION
A = PIZZA HUT ONLINE ORDERING- www.pizzahut.com.my- = Halal Logo = Valid until 15 December 2011
ADVERTISER
In Wichita, brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15, 1958. They had been approached by the owner of a small building who wanted a nice neighbourhood business, and had read the Post's article about pizza. The Carneys borrowed $600 from their mother, located John Bender, an airman from McConnell Air Force Base who had worked as a pizza cook, purchased some secondhand equipment and were ready for business. The first night, they gave away pizza to interest potential customers.
Many people ask how Pizza Hut got its name. When the Carneys were setting up that first restaurant, the building has a sign with room for just nine characters. They wanted to use "pizza" in the name, which left room for a word with only three characters. A family member suggested the building looked like a hut....and Pizza Hut was born.
1959 : Pizza Hut is incorporated and the first franchise unit opens in Topeka, Kansas.
1965 : "Putt-Putt to Pizza Hut" musical jingle is developed for Pizza Hut's first television commercial.
1967 : A Pizza Hut restaurant was built in five days by franchisees at the Oklahoma State Fair. World's largest pizza (six feet in diameter) is baked and served at the grand opening of the Fort Worth, Texas Pizza Hut.
1968 : International market entered with the opening of the first Pizza Hut in Surrey, B.C., Canada. Pizza Hut serves a million people a week at its 310 locations.
1977 : Super Supreme is introduced. Pizza Hut opens its 3,000th unit in Arlington, Texas.
1980 : Pan Pizza is introduced throughout the system.
1983 :
ATTENTION
A = PAN-TASTIC OFFER FREE PIZZA
INTEREST
I = Hot Online 1 =RM 22 = Hot Online 2 = RM 29 = Hot Take-Away 1 = RM 19 = Hot Take-Away 2 = RM 26.90 = Add RM 3 to upgrade to Supremes Pan Pizza
DESIRE
D = The image of delicious Pizza
ACTION
A = PIZZA HUT ONLINE ORDERING- www.pizzahut.com.my- = Halal Logo = Valid until 15 December 2011
ADVERTISER
In Wichita, brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15, 1958. They had been approached by the owner of a small building who wanted a nice neighbourhood business, and had read the Post's article about pizza. The Carneys borrowed $600 from their mother, located John Bender, an airman from McConnell Air Force Base who had worked as a pizza cook, purchased some secondhand equipment and were ready for business. The first night, they gave away pizza to interest potential customers.
Many people ask how Pizza Hut got its name. When the Carneys were setting up that first restaurant, the building has a sign with room for just nine characters. They wanted to use "pizza" in the name, which left room for a word with only three characters. A family member suggested the building looked like a hut....and Pizza Hut was born.
1959 : Pizza Hut is incorporated and the first franchise unit opens in Topeka, Kansas.
1965 : "Putt-Putt to Pizza Hut" musical jingle is developed for Pizza Hut's first television commercial.
1967 : A Pizza Hut restaurant was built in five days by franchisees at the Oklahoma State Fair. World's largest pizza (six feet in diameter) is baked and served at the grand opening of the Fort Worth, Texas Pizza Hut.
1968 : International market entered with the opening of the first Pizza Hut in Surrey, B.C., Canada. Pizza Hut serves a million people a week at its 310 locations.
1977 : Super Supreme is introduced. Pizza Hut opens its 3,000th unit in Arlington, Texas.
1980 : Pan Pizza is introduced throughout the system.
1983 :