Advertising

Advertising | | | | |
"Advert" redirects here. For the British musician, see Gaye Advert.
"Advertiser" redirects here. For other uses, see Advertiser (disambiguation).
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A Coca-Cola ad from the 1890s Marketing | Key concepts | Product / Pricing / Promotion
Distribution / Service / Retail
Brand management
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance | Promotional content | Advertising / Branding
Direct marketing / Personal Sales
Product placement / Publicity
Sales promotion / Sex in advertising
Underwriting | Promotional media | Printing / Publication / Broadcasting
Out-of-home / Internet marketing
Point of sale / Novelty items
Digital marketing / In-game
Word of mouth | This box: • talk • |
Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.[1] Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet marketing. Today, new

References: 2. ^ "TNS Media Intelligence". Tns-mi.com. 2007-01-08. Retrieved on 2009-04-20. 4. ^ "Slashdot | ISP Operator Barry Shein Answers Spam Questions". Interviews.slashdot.org. 2003-03-03. Retrieved on 20x09-04-20. 5. ^ "How Marketers Target Kids". Media-awareness.ca. 2009-02-13. Retrieved on 2009-04-20. 6. ^ Bhatia (2000). Advertising in Rural India: Language, Marketing Communication, and Consumerism, 62+68 7 8. ^ Advertising Slogans, Woodbury Soap Company, "The skin you love to touch", J. Walter Thompson Co., 1911 9 11. ^ "Annual U.S. Advertising Expenditure Since 1919". Galbithink.org. 2008-09-14. Retrieved on 2009-04-20. 22. ^ a b c Die Zeit, Hamburg, Germany (2008-11-13). "Öffentlichkeit: Werbekampagnen vereinnahmen den öffentlichen Raum | Kultur | Nachrichten auf ZEIT ONLINE" (in (German)). Zeit.de. Retrieved on 2009-04-20. 24. ^ McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), p. 266, ISBN 978-158367161-0 25 26. ^ a b Lasn, Kalle in: Culture Jam: The Uncooling of America, William Morrow & Company; 1st edition (November 1999),ISBN 0688156568, ISBN 978-0688156565 27 28. ^ McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), ISBN 978-158367161-0 29 33. ^ McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), pp. 132, 249, ISBN 978-158367161-0 34 41. ^ "US-Werbeausgaben: Internet überflügelt erstmals TV - SPIEGEL ONLINE - Nachrichten - Wirtschaft". Spiegel.de. 2008-07-15. Retrieved on 2009-04-20. 42. ^ "Pharmaindustrie: Mehr Geld für Werbung als für Forschung - Nachrichten Wissenschaft - WELT ONLINE" (in (German)). Welt.de. 2008-01-04. Retrieved on 2009-04-20. 43. ^ McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), p.265, ISBN 978-1583671610 44 45. ^ a b McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), p.277, ISBN 978-1583671610 46 47. ^ McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), p. 277, ISBN 978-1583671610 48 49. ^ McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), p. 256, ISBN 978-158367161-0 50 51. ^ McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), p. 43, ISBN 978-158367161-0 52 54. ^ McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), p. 271, ISBN 978-158367161-0 55 56. ^ McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), pp. 269,270, ISBN 978-158367161-0 57 58. ^ McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), pp. 235, 237, ISBN 978-158367161-0 59 60. ^ Rorty, James: (1934) “Our Master’s Voice – Advertising”, Mcmaster Press (June 30, 2008), ISBN 1409769739, ISBN 978-1409769736 61 62. ^ Jhally, Sut in: Stay Free Nr. 16, 1999 63 67. ^ Eicke, Ulrich in: Die Werbelawine. Angriff auf unser Bewußtsein. München, 1991 68 72. ^ McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), p. 269, ISBN 978-158367161-0 73 74. ^ Eicke Ulrich u. Wolfram in: Medienkinder : Vom richtigen Umgang mit der Vielfalt, Knesebeck München, 1994, ISBN 3-926901-67-5 75 76. ^ a b "Commercial media literacy: what does it do, to whom-and does it matter? (22-JUN-07) Journal of Advertising". Accessmylibrary.com. 2007-06-22. Retrieved on 2009-04-20. 81. ^ Corinna Hawkes, Marketing Food to Children: The Global Regulatory Environment, (Geneva: World Health Organization, 2004) athttp://whqlibdoc.who.int/publications/2004/9241591579.pdf 82 83. ^ Baran, Paul and Sweezy, Paul (1964) “Monopoly Capital” in: McChesney, Robert W. “The Political Economy of Media: Enduring Issues, Emerging Dilemmas”. Monthly Review Press, New York, (May 1, 2008), p. 52, ISBN 978-1583671610 84 86. ^ "Scenic America :: Communities Prohibiting Billboard Construction". Scenic.org. 2008-08-01. Retrieved on 2009-04-20. 87. ^ Plummer, Robert (2006-09-19). "Brazil 's ad men face billboard ban, BBC News, 19 September 2006". BBC News. Retrieved on 2009-04-20. 97. ^ Advertising Educational Foundation (2008-05-20). "Advertising Educational Foundation - Educational Advertising Content". AEF. Retrieved on 2009-04-20.