Advertising
Advert
Questions (A)
(a) Comment on the advertising strategy adopted previously and currently.
PREVIOUS STRATEGY
-IT WAS A SHALLOW APPROACH. NOT POSITIONED EFFECTIVELY FOR THE MARKET.
THE TOTAL ADVERTISING WAS AWFUL.
IT CREATED MORE PROBLEMS IN THE PEOPLE’S MIND.
CURRENT STRATEGY
-TREAT CHICKEN AS EVERY FOOD.
Toward off negatives:
‘Chicken so fresh, it simply melts in your mouth. Reason: Superior blast freezing process.”
“Chicken so fresh, it’s only minutes old.”
Promotion of Special Parts
The special parts were promoted as:
“The part you want are the parts you get.”
Execution
A simple mnemonic was used. Chicken was shown in a graphic from; one that did not turn off the housewife, and yet looked modern.
The colour scheme used was of yellow and red colours, being happy and bright food colours. These colours are appetising too.
For quick identification, a common symbol was used on all hoardings. ad material and at POP.
Success of the Launch
The launch created tremendous demand
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(b) Comment on branding of food products, and their promotion.
EMPHASIS IS ON THE END-USE OF THE CHICKEN
It brought chicken again to a commodity position A good chicken that makes tasty chicken dishes). emphasis was on different recipes.
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(c) Can you think of a different creative strategy for a product like chicken?
THE STRATEGY SHOULD BE --END USE
THAT IS TASTEFUL DISHES FROM VENKY’S CHICKEN
EMPHASIS IS ON THE END-USE OF THE CHICKEN
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Lip-sticks with permitted colours can also damage the lips since the stainers are tetra-bromo-fluorosine.
When rubbed against the palm, darkness of the stain will indicate the quantity of stainer present.
Questions (A)
(a) Comment on the advertising strategy adopted previously and currently.
PREVIOUS STRATEGY
-IT WAS A SHALLOW APPROACH. NOT POSITIONED EFFECTIVELY FOR THE MARKET.
THE TOTAL ADVERTISING WAS AWFUL.
IT CREATED MORE PROBLEMS IN THE PEOPLE’S MIND.
CURRENT STRATEGY
-TREAT CHICKEN AS EVERY FOOD.
Toward off negatives:
‘Chicken so fresh, it simply melts in your mouth. Reason: Superior blast freezing process.”
“Chicken so fresh, it’s only minutes old.”
Promotion of Special Parts
The special parts were promoted as:
“The part you want are the parts you get.”
Execution
A simple mnemonic was used. Chicken was shown in a graphic from; one that did not turn off the housewife, and yet looked modern.
The colour scheme used was of yellow and red colours, being happy and bright food colours. These colours are appetising too.
For quick identification, a common symbol was used on all hoardings. ad material and at POP.
Success of the Launch
The launch created tremendous demand
=============================================================
(b) Comment on branding of food products, and their promotion.
EMPHASIS IS ON THE END-USE OF THE CHICKEN
It brought chicken again to a commodity position A good chicken that makes tasty chicken dishes). emphasis was on different recipes.
==============================================================
(c) Can you think of a different creative strategy for a product like chicken?
THE STRATEGY SHOULD BE --END USE
THAT IS TASTEFUL DISHES FROM VENKY’S CHICKEN
EMPHASIS IS ON THE END-USE OF THE CHICKEN
=============================================================
==============================================================
Lip-sticks with permitted colours can also damage the lips since the stainers are tetra-bromo-fluorosine.
When rubbed against the palm, darkness of the stain will indicate the quantity of stainer present.