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Communication strategy of Bajaj’s quadricycle
About Quadricycle
The RE60 was unveiled at the January 2012 auto expo in New Delhi, the RE60, and India’s first quadricycle. It is very different from the quadricycles in Europe, which are expensive, low-volume, novelty vehicles made of exotic materials. The RE60, on the other hand, is a tiny vehicle that feels like a well-appointed auto rickshaw. But right now it is a big deal.
Powered by a water-cooled, 216-cc, single-cylinder engine encased in a metal-polymer monocoque body, the RE60 weighs 400kg, has a turning radius of 3.5 meters and can reach a top speed of 70 kmph. It can seat the driver and three passengers and run 35 kilometers on a litre of petrol.
Makers of small cars, especially those that run as taxis, fear the RE60 because it will come with a cheaper price tag, somewhere between the three-wheeler's Rs1.25 lakh and Maruti Suzuki Alto's Rs2.5 lakh. It will also be more fuel efficient, giving 35 kilometres to a litre.
Maruti Suzuki and Tata Motors, though, are against allowing such a vehicle, and want the safety and emission standards for the quadricycle to be on par with that of cars.
But the low-speed four-wheeler passenger carrier awaits approval of a government draft notification that includes technical specification and regulatory standards for the quadricycle
The Indian car market is exploding. Demand for passenger cars is expected to grow at more than 8 per cent a year till 2011-12. By that time, analysts estimate that there will more than 12 lakh new cars on Indian roads every year. In this scenario, it is very difficult to assess
What determines consumer choice?
What consumers want in a crowded market?
How much consumer wants to spend? How to attract consumer to our product?
Positioning
The RE60 is a four-wheeled passenger carrier that’s being pitched as an alternative to the auto rickshaw.
Three-wheeler makers are wary because the RE60 is like a better three-wheeler with
About Quadricycle
The RE60 was unveiled at the January 2012 auto expo in New Delhi, the RE60, and India’s first quadricycle. It is very different from the quadricycles in Europe, which are expensive, low-volume, novelty vehicles made of exotic materials. The RE60, on the other hand, is a tiny vehicle that feels like a well-appointed auto rickshaw. But right now it is a big deal.
Powered by a water-cooled, 216-cc, single-cylinder engine encased in a metal-polymer monocoque body, the RE60 weighs 400kg, has a turning radius of 3.5 meters and can reach a top speed of 70 kmph. It can seat the driver and three passengers and run 35 kilometers on a litre of petrol.
Makers of small cars, especially those that run as taxis, fear the RE60 because it will come with a cheaper price tag, somewhere between the three-wheeler's Rs1.25 lakh and Maruti Suzuki Alto's Rs2.5 lakh. It will also be more fuel efficient, giving 35 kilometres to a litre.
Maruti Suzuki and Tata Motors, though, are against allowing such a vehicle, and want the safety and emission standards for the quadricycle to be on par with that of cars.
But the low-speed four-wheeler passenger carrier awaits approval of a government draft notification that includes technical specification and regulatory standards for the quadricycle
The Indian car market is exploding. Demand for passenger cars is expected to grow at more than 8 per cent a year till 2011-12. By that time, analysts estimate that there will more than 12 lakh new cars on Indian roads every year. In this scenario, it is very difficult to assess
What determines consumer choice?
What consumers want in a crowded market?
How much consumer wants to spend? How to attract consumer to our product?
Positioning
The RE60 is a four-wheeled passenger carrier that’s being pitched as an alternative to the auto rickshaw.
Three-wheeler makers are wary because the RE60 is like a better three-wheeler with