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Advertising
PROJECT REPORT ON

Creativity in Advertisement with respect to various advertisements agency

Contents

ADEVERTISEMENT

Origin of advertising

Impact of advertising

Role of advertising in marketing mix.

Advertising and elements of marketing mix

AIDA Formula in Advertising

ADVERTISING AGENCY

What advertising agency represent?

Preference for advertising agency:

Selection of an Advertising Agency:

ADVERTISING CAMPAIGN:

What does it mean?

Requirement of advertising campaign

Factor influencing planning of an advertising campaign:

Procedure for planning advertising campaign:

The objectives of advertising campaign include:

CREATIVITY IN ADVERTISING

Facts of creativity in advertising

Significance of creativity in advertising:

Impact of Creative advertising:

Process of creativity

Steps to be follow in Creativity process:
4.4 Creative strategy Aspects of Creative strategy:
4.5 Foundation of creative ideas:

INNOVATION IN ADVERTISING

Online Advertisement

Cinemas as a tool of Advertisement

INFLUENCE OF FAMILY IN ADVERTISING

Changing role of woman in advertising

Kids rock the advertising world

Men‟s role in advertising

Animation in advertisings

DEGREE OF DIFFERENCE OF ADVERTISING IN REGIONS & MARKETS

Humor versus dance

Adapting to cultural difference

Cultural gap narrowing

Creativity in rural advertising

OTHER ASPECT OF ADVERTISING

Creative audio advertising

Colors in advertising

Creativity on a particular day

SURVEY FOR CREATIVE ADVERTISING:-

Why Surf Excel advertising was the most popular?

What was so special in the DNA‟s outdoor advertising?

UNCREATIVE ADVERTISING OF BIG BRAND

CONCLUSION

BIBLIOGRAPHY.

* CHAPTER 1. *

ADVERTISING.

1.1 Origin of
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