Danica Patrick is walking on a racetrack where an Elio is parked.
“Have you ever seen something so modern, sleek, and sophisticated? It’s the Ellio.”
Switch to Danica in the middle of a living room with kids playing and a mom and dad cleaning and worrying about money.
“Its affordable too. It’s so fuel efficient, you will never worry about gas prices again.”
See Danica Patrick driving car fast around racetrack while you hear: “Elio is the next big, little, thing when it comes to luxury.”
YouTube
The “We are the new generation” challenge:
Overview: YouTube is an excellent resource and KCCA agency would harness the word-to-mouth energy that is created through YouTube. Our target market is 18-25 year old college students, who are really involved with getting involved and creating a community. YouTube is perfect for this because our big idea is Elio is a new generation born.
The YouTube video will start with Tyler Oakley, one of the most profound and followed YouTuber’s, introducing a challenge to the audience.
Tyler Oakley: “well, hello everybody, today I have I want to talk to you guys, my people, about a new car. Elio is a new kind of car that not only is extremely green, and we all know how i love to give back to the world and keep my air fresh and clean, but it’s also super affordable. Y’all know how mama loves me some great deals. And you know I wouldn’t talk about something unless I can get you the hook up. So here’s what I have for you, Elio motors has told me if I can get all of you to spread the word about this amazing car, than they will give me a car to travel around and meet each and every one of you. Now I don’t know how you feel about this, but I’m not the only YouTuber who will be in this challenge. Here are a couple of teams we will be going against in the next two months and I feel confident in my people.”
Cut to next scene with Davey Wavey, than Grace Heldbig, Mammerie Hart, and Hannah Hart, along with at