Advertising and Marketing Communications Management: Domino’s Pizza
| 2013 | | Hemantha Wijewardena(WIHED52) &Nadisha Wanniarachchige (WANMD13 |
[ Brand Enhancement] | |
Contents 1. Introduction 3 2. Target market 4 3. Demographic features and psychographic features 7 4. The importance of knowing the demographics and psychographic of the target market 8 5. Perception problem of the customers of Dominos 9 6. Marketing and Communication objectives 10 5.1 Communication objectives 10 5.2 Marketing objectives 11 7. Campaign idea 12 8. Marketing communications strategy and tools 13 9. Advertising 13 10. Sales Promotion 15 11. Direct Marketing 16 12. Internet based marketing 17 13. Campaign Measurements 19 14. Conclusion 20 1. References 21
1. Introduction
Domino’s pizza is a company which was founded in Michigan United States of America in early 1960’s. In the early stages the Domino’s pizza was limited to the America and now it’s being spread all over the world. The branches have been established in more than 60 countries and providing food and services daily.
By realizing the most significant issue that the “Domino’s Pizza” we were able to plan an effective campaign and further studying we have formulated the above well planned campaign. This campaign will provide market efficient communications regarding the Domino’s pizzas existing products, services, and on coming activities and other programs. Further it describes that the meals they offer, how competitive the prices are and how they values to the customer.
Integrated marketing strategies are being used and they will definitely attract the target audiences and the brand name will effectively marketed on target audiences and the customers will get the right information about the delicious and healthy meals which will offer from the “Domino’s Pizza” (Pizza, 2012)
Integrated marketing communications, also known as IMC is a new and advanced method which is used heavily in the marketing field of the
[ Brand Enhancement] | |
Contents 1. Introduction 3 2. Target market 4 3. Demographic features and psychographic features 7 4. The importance of knowing the demographics and psychographic of the target market 8 5. Perception problem of the customers of Dominos 9 6. Marketing and Communication objectives 10 5.1 Communication objectives 10 5.2 Marketing objectives 11 7. Campaign idea 12 8. Marketing communications strategy and tools 13 9. Advertising 13 10. Sales Promotion 15 11. Direct Marketing 16 12. Internet based marketing 17 13. Campaign Measurements 19 14. Conclusion 20 1. References 21
1. Introduction
Domino’s pizza is a company which was founded in Michigan United States of America in early 1960’s. In the early stages the Domino’s pizza was limited to the America and now it’s being spread all over the world. The branches have been established in more than 60 countries and providing food and services daily.
By realizing the most significant issue that the “Domino’s Pizza” we were able to plan an effective campaign and further studying we have formulated the above well planned campaign. This campaign will provide market efficient communications regarding the Domino’s pizzas existing products, services, and on coming activities and other programs. Further it describes that the meals they offer, how competitive the prices are and how they values to the customer.
Integrated marketing strategies are being used and they will definitely attract the target audiences and the brand name will effectively marketed on target audiences and the customers will get the right information about the delicious and healthy meals which will offer from the “Domino’s Pizza” (Pizza, 2012)
Integrated marketing communications, also known as IMC is a new and advanced method which is used heavily in the marketing field of the
References: Business can learn from dominos. (n.d.). http://www.evancarmichael.com/Sales/6271/What-Every-Business-can-Learn-from-Dominos-Pizza.html. Retrieved January 2, 2013, from http://www.evancarmichael.com/Sales/6271/What-Every-Business-can-Learn-from-Dominos-Pizza.html Domino 's Pizza TurnAround Campaign. (n.d.). Upload & Share PowerPoint presentations and documents. Retrieved January 6, 2013, from http://www.slideshare.net/LCUSF/dominos-pizza-turnaround-campaign Nraomtr.blogspot.com. (2010, 5 3). /nraomtr.blogspot.com. Retrieved 1 20, 2013, from http://nraomtr.blogspot.com: http://nraomtr.blogspot.com/2011/12//nraomtr.blogspot.com-and.html Femalepreneurs.com.G (2009, 5 21). demographics-psychographics/. Retrieved 1 20, 2013, from www.femalepreneurs.com: http://www.femalepreneurs.com/blog/demographics-psychographics/ Inc.com. (2008, 2 27). dedining your target market. Retrieved 01 20, 2013, from www.inc.com: http://www.inc.com/guides/2010/06/defining-your-target-market.html Pizza, D. (2012, 01 17). About us. Retrieved 01 19, 2013, from Domino 's pizza: http://www.dominos.lk/dominos-srilanka.php