Advertising and Promotion Essay 3

Ethames Graduate School

Shamim Ahmed Mojumder

Table of content | Page Number | Requirement 1 | P 1.1 | Explain the communication process that applies to advertising and promotion. | 3 | P 1.2 | Explain the organisation of the advertising and promotions industry. | 5 | P 1.3 | Assess how promotion is regulated. | 7 | P 1.4M 1 | Examine current trends in advertising and promotion.How has the ICT impact the above organisation’s advertising and promotion. | 9 | Requirement 2 | P 2.1 | Explain the role of advertising in an integrated promotional strategy for a business or product decisions. | 13 | P 2.2 | Explain branding and how it is used to strengthen a business or product. | 14 | P 2.3M 2 | Review the creative aspects of advertising strategy.Evaluate whether the strategies are appropriate to address successful advertising campaign. | 17 | P 2.4 | Examine ways of working with advertising agencies. | 19 | Requirement 3 | P 3.1M3 | Explain primary techniques of below-the-line promotion.How are they used in an integrated promotional strategy for a business or product? | 22 | P 3.2 | Evaluate other techniques used in below-the-line promotion. | 24 | Requirement 4 | P 4.1 | Follow an appropriate process for the formulation of a budget for an integrated promotional strategy. | 27 | P 4.2 | Carry out the development of a promotional plan for a business or product. | 28 | P 4.3D 1 | Plan the integrated of promotional techniques into the promotional techniques.Using critical reflection, evaluate the recommended promotional techniques. | 30 | P 4.4 | Use appropriate techniques for measuring campaign effectiveness. | 33 | D 2 | Assume you are the Marketing Director of any business, how would you take the responsibility for managing and organising activities of your business in the context of the advertising and promotion? | 35 | Reference list | 36 |

Requirement 1
P 1.1
Communication is a two way process by which participants construct and exchange

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