Advertising and Promotion in Business
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Present and communicate appropriate findings
Select/design and apply appropriate methods/techniques •
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a range of methods and techniques have been applied a range of sources of information used the selection of methods and techniques/sources justified the design of methods/techniques justified complex information/data have been synthesised and processed appropriate learning methods/techniques applied appropriate structure and approach has been used logical and coherent arguments have been presented technical language accurately used a range of methods of presentation has been used appropriate media used familiar and unfamiliar contexts have been used it is appropriate for familiar and unfamiliar audiences
relevant theories and techniques have been applied effective judgements have been made complex problems with more than one variable have been explored an effective approach to study and research has been used work was submitted within the timeframe allowed
The learner’s evidence shows:
In order to achieve a merit the learner must: Identify and apply strategies to find appropriate solutions
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Indicative characteristics
Merit descriptors
Demonstrate convergent, lateral and creative thinking
Take responsibility for managing and organising activities
In order to achieve a distinction the learner must:
Use critical reflection to evaluate own work and justify valid conclusions Distinction descriptors
A pass grade is achieved by meeting all the requirements defined in the pass assessment criteria for each unit.
Grade descriptors
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Present and communicate appropriate findings
Select/design and apply appropriate methods/techniques •
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a range of methods and techniques have been applied a range of sources of information used the selection of methods and techniques/sources justified the design of methods/techniques justified complex information/data have been synthesised and processed appropriate learning methods/techniques applied appropriate structure and approach has been used logical and coherent arguments have been presented technical language accurately used a range of methods of presentation has been used appropriate media used familiar and unfamiliar contexts have been used it is appropriate for familiar and unfamiliar audiences
relevant theories and techniques have been applied effective judgements have been made complex problems with more than one variable have been explored an effective approach to study and research has been used work was submitted within the timeframe allowed
The learner’s evidence shows:
In order to achieve a merit the learner must: Identify and apply strategies to find appropriate solutions
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•
•
•
•
•
•
•
Indicative characteristics
Merit descriptors
Demonstrate convergent, lateral and creative thinking
Take responsibility for managing and organising activities
In order to achieve a distinction the learner must:
Use critical reflection to evaluate own work and justify valid conclusions Distinction descriptors
A pass grade is achieved by meeting all the requirements defined in the pass assessment criteria for each unit.
Grade descriptors
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