Advertising Appeals
Dissertation
On
Study of advertising appeals used by the top Indian brands and its impact on consumer purchase.
By
SHARMA PRATEEK JAYANT
A0102210041
MBA (M&S) Class of 2012
Under the Supervision of
Mrs. TEENA BAGGA
FACULTY
Department of Marketing
In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration –Marketing & Sales
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH, SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA-2011
AMITY BUSINESS SCHOOL
DECLARATION
I, Sharma Prateek Jayant student of Masters of Business Administration from Amity Business School, Amity University Uttar Pradesh hereby declare that I have completed Dissertation on “Study of advertising appeals used by the top Indian brands and its impact on consumer purchase.”
I further declare that the information presented in this project is true and original to the best of my knowledge.
Date: Sharma Prateek Jayant Enrollment No: A0102210041 MBA Class of 2010
Place: Noida
AMITYUNIVERSITY UTTAR PRADESH
AMITYBUSINESSSCHOOL
CERTIFICATE
Dissertation: Progress Review Stage 1
I, Mrs. Teena Bagga hereby certify that Sharma Prateek Jayant student of Masters of Business Administration at Amity Business School, Amity University Uttar Pradesh has completed first two chapters of dissertation on “Study of advertising appeals used by the top Indian brands and its impact on consumer purchase”, under my guidance
Mrs. Teena Bagga
Faculty
Department of Marketing
TABLE OF CONTENTS
CHAPTER- 1 INTRODUCTION
1.1 Advertising appeals: The Indian “TOP BRANDS” perspective
1.2 Purpose of the study
1.3 Context to the study
CHAPTER- 2 REVIEW OF LITERATURE
On
Study of advertising appeals used by the top Indian brands and its impact on consumer purchase.
By
SHARMA PRATEEK JAYANT
A0102210041
MBA (M&S) Class of 2012
Under the Supervision of
Mrs. TEENA BAGGA
FACULTY
Department of Marketing
In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration –Marketing & Sales
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH, SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA-2011
AMITY BUSINESS SCHOOL
DECLARATION
I, Sharma Prateek Jayant student of Masters of Business Administration from Amity Business School, Amity University Uttar Pradesh hereby declare that I have completed Dissertation on “Study of advertising appeals used by the top Indian brands and its impact on consumer purchase.”
I further declare that the information presented in this project is true and original to the best of my knowledge.
Date: Sharma Prateek Jayant Enrollment No: A0102210041 MBA Class of 2010
Place: Noida
AMITYUNIVERSITY UTTAR PRADESH
AMITYBUSINESSSCHOOL
CERTIFICATE
Dissertation: Progress Review Stage 1
I, Mrs. Teena Bagga hereby certify that Sharma Prateek Jayant student of Masters of Business Administration at Amity Business School, Amity University Uttar Pradesh has completed first two chapters of dissertation on “Study of advertising appeals used by the top Indian brands and its impact on consumer purchase”, under my guidance
Mrs. Teena Bagga
Faculty
Department of Marketing
TABLE OF CONTENTS
CHAPTER- 1 INTRODUCTION
1.1 Advertising appeals: The Indian “TOP BRANDS” perspective
1.2 Purpose of the study
1.3 Context to the study
CHAPTER- 2 REVIEW OF LITERATURE