Advertising Environment
Advertising environment:
Well our product Bokuk’s electric heating pad is going to have market in the Russia. As we know Russia is a big country with huge amount of population. We choose Russia for our product because Russia like most Northern hemisphere countries suffer from harsh cold winters, experiencing an average winter of −20°C (-4°F), the Northern parts of Russia also retaining a longer winter period of at least 6 months. Only some parts of Russia are instilled with heating systems provided from the government, which means majority of the citizens must instill their own heating system and pay bills to retain the system for at least 6 months. Now as Russia is one of the large producers of gas, the prices are ridiculously low, the only catch is that when systems are instilled there are no on/off switches, which means the heating systems are maintained throughout the year. As, the winters in Northern Russia are prolong and the retention of cold climate high so, it is an excellent target for 'Heating Mats'.
The Challenges of Advertising and Marketing in Russia is a big deal. To advertise and market a product in Russian market is not an easy task as Russia is not country, it is a vast scattered area where no unified marketing strategy can be applied. This means that the product which sells perfectly in Moscow may not be attracting consumers in St. Petersburg. There are regional differences which causes difference in lifestyle of the people in Russia. Moreover, the Russian market is so dynamic that whatever marketing strategy which works today may not work tomorrow.
Still there are many mediums through which product awareness can be increased and challenges of marketing and advertising in Russia can be decreased which are given below:-Advertising on the Internet. Internet has become the most popular medium through which we can make your products and services popular not only in Russia but also globally. Most of the people now search for products and services
Well our product Bokuk’s electric heating pad is going to have market in the Russia. As we know Russia is a big country with huge amount of population. We choose Russia for our product because Russia like most Northern hemisphere countries suffer from harsh cold winters, experiencing an average winter of −20°C (-4°F), the Northern parts of Russia also retaining a longer winter period of at least 6 months. Only some parts of Russia are instilled with heating systems provided from the government, which means majority of the citizens must instill their own heating system and pay bills to retain the system for at least 6 months. Now as Russia is one of the large producers of gas, the prices are ridiculously low, the only catch is that when systems are instilled there are no on/off switches, which means the heating systems are maintained throughout the year. As, the winters in Northern Russia are prolong and the retention of cold climate high so, it is an excellent target for 'Heating Mats'.
The Challenges of Advertising and Marketing in Russia is a big deal. To advertise and market a product in Russian market is not an easy task as Russia is not country, it is a vast scattered area where no unified marketing strategy can be applied. This means that the product which sells perfectly in Moscow may not be attracting consumers in St. Petersburg. There are regional differences which causes difference in lifestyle of the people in Russia. Moreover, the Russian market is so dynamic that whatever marketing strategy which works today may not work tomorrow.
Still there are many mediums through which product awareness can be increased and challenges of marketing and advertising in Russia can be decreased which are given below:-Advertising on the Internet. Internet has become the most popular medium through which we can make your products and services popular not only in Russia but also globally. Most of the people now search for products and services