Preview

Advertising Ethics

Powerful Essays
Open Document
Open Document
70768 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Advertising Ethics
PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics, social responsibility and self regulation. LESSON 2- Regulations, ethics, consumer organization, voluntary control LESSON 3- Advertising agencies, Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code, alcohol, ammunitions and drugs LESSON 6- Advertisement laws, F.T.C., ethics, regulations, restrictions and constitution LESSON 7- Laws relating to advertising and article 19(1) & 2 of constitution, sections relating to advertising in IPO Code 1868 and Indian Contract Act 1872 LESSON 8- Drugs and Magic Remedies Act 1984 and Drugs and Cosmetics Act 1940. LESSON 9- The Punjab Act 1914 LESSON 10- MRTP Act, Indian Food Act & Non Banking Financial Companies and Miscellaneous Non Banking Companies (Advertisements,) 1977 LESSON 11- Young Persons Harmful Publication Act 1956, Censorship and Advertising LESSON 12- Copy right Act 1957 LESSON 13- Patents & Trademarks Act. LESSON 14- Defamation & Emblems and Names Act.1980 LESSON 15- Prize Competition Act, Rejections of advertisements on specified and unspecified groups

ADVERTISING ETHICS & LAWS
Course Code: Lesson: 01 Writer: Mrs. Vaishali Kathuria Billa Vetter: Dr. Bandana Pandey

Advertising Ethics, Social Responsibility & Self Regulation
STRUCTURE 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 Objectives Introduction Ethics in advertising Social Criticisms & Responsibility of Advertising Summary Key words Self Assessment Exercise Suggested Readings

1.1 Objectives The main objective of this lesson is to understand the ethics in Advertising. It also deals with social criticisms and responsibility of Advertising and Self Regulation.

1.2

Introduction

With the fast expansion of Integrated Marketing Communication now – a days advertising has emerged as a most demanding & challenging business industry. Advertising plays an important role by creating primary


References: Indian Penal Code, 1968 : It provides that a book, pamphlet, of advertising agencies. 3. The Punjab Excise Act, 1914 : This Act prohibits advertising offering or soliciting the use of liquor in any form in the area of Punjab
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Two Ways a Woman Can Get Hurt by Jean Kilbourne
    • 1589 Words
    • 46 Pages

    Two Ways a Woman Can Get Hurt by Jean Kilbourne

    For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of prospering as a nation, we need to become more aware of the damage that has already been caused by this advertising and prevent it from negatively affecting us even further.…

    • 1589 Words
    • 46 Pages
    Powerful Essays
    Read More
  • Good Essays

    Effects Of Slavery From 1770 To 1800
    • 629 Words
    • 3 Pages

    Effects Of Slavery From 1770 To 1800

    Slavery played enormous roles in shaping the Revolution and its immediate aftermath during the years 1770 to 1800. Slavery in the colonies during this time period outlined the hypocritical nature of the revolutionaries as best seen in this quote from Foner. “’How is it … that we hear the loudest yelps for liberty from the drivers of negroes?’” (Foner, page 232) However, slavery also was a crucial party of the Colonies’ economies leading to the argument that slavery won Americans their war for Independence because of French aid. Moreover, slavery became a very contentious issue for the Nation to address after her battle for freedom was over.…

    • 629 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    The Indictments Against Advertising Summary
    • 709 Words
    • 3 Pages

    The Indictments Against Advertising Summary

    Social criticism of advertising plays an immense role in the disapproval of advertisement. When a company first begins to advertise, it opens itself up to not only new customers, but criticism as well. Unnecessary…

    • 709 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Advertising Has Been Used to Promote Goods and Services from 1945 to Today and Controls Consumers’ Behavior and Habits
    • 3018 Words
    • 13 Pages

    Advertising Has Been Used to Promote Goods and Services from 1945 to Today and Controls Consumers’ Behavior and Habits

    “The pervasiveness of contemporary advertising means that almost everywhere we turn, we are bombarded with appeals to buy-mostly under the guise of persuading us that buying will somehow improve our lives.” (Courtland L. Bovée and Williams F. Arens, Page 685). Fundamentally a good advert should attract attention and interest and should provide some control over the manner in which it is read. Advertising has been used to promote goods and services from 1945 to today and controls consumers’ behavior and habits.…

    • 3018 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Ad analysis
    • 5690 Words
    • 23 Pages

    Ad analysis

    Advertisements, however, do more than entertain and sell more than just products. They suggest standards of normalcy, of coolness, of sexiness, of happiness, and so on—standards that shape the way that we view and interpret the world. They also serve the profit-driven interests of the corporations that create them. As cultural critic Naomi Klein explains, "Quite simply, every company with a powerful brand is attempting to develop a relationship with consumers that resonates so completely with their sense of self that they will aspire, or at least consent, to be serfs under these feudal brandlords" (149). [2] In other words, advertisements are hardly innocent means to purchasing ends and, more often than not, hardly true reflections of our senses of self. Instead, they are a…

    • 5690 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Best Essays

    Ethics in Alcohol Advertising
    • 3954 Words
    • 16 Pages

    Ethics in Alcohol Advertising

    Caswell, S. and Maxwell, A., 2005. Regulation of Alcohol Marketing: A global View. Journal of Public Health Policy, 26(3), pp.343-358.…

    • 3954 Words
    • 16 Pages
    Best Essays
    Read More
  • Better Essays

    Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges the Problem:
    • 1307 Words
    • 6 Pages

    Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges the Problem:

    One would not ordinarily associate violence with doing one's shopping. Certainly, a little hostility may sometimes occur while we stand in line at a supermarket, and on some occasions, when there is scarcity of goods, shopping often brings out the worst in people as they rush to find the scarce item. But usually we would not consider it violence. At the beginning of the 1980s in Zambia, when the ill-conceived economic policies of former President Kenneth Kaunda had already ruined the economic life of the country, I often spent time queuing to buy some salt or cooking oil; many more hours than I care to remember. Sometimes the queues even turned into a positive experience, a meeting place, a place for interaction, sharing of ideas and political convictions. I am convinced that the sharing taking place among frustrated queuers played an important role in the subsequent downfall of Kaunda. The occasional arrogance and bullying while queuing is nothing in comparison to the violence that can take place long before the goods arrive in the shop or supermarket. Violence takes place when there is no morality to our commerce. Nowadays, marketing executives will use all available methods to convince us of the need to buy their company products. They are not selling soap or petrol, but a vision, a way of life. Using the most sophisticated knowledge and techniques, they create unfulfilled desires and then they push us to buy the products that we do not need. But we should not take all the information we receive at face value. The desire for profit and the appeal for a “healthy economy” has led many companies and governments to put aside the necessary moral responsibilities in the age of the global market. One often hears the comment made after watching fast cars,…

    • 1307 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Is Advertising to Children Ethical?
    • 895 Words
    • 4 Pages

    Is Advertising to Children Ethical?

    With the advancement of technology, people expose in the world full of advertisement. Watching television, listening to radio and even walking on the street, people are shown with variety of advertisements. However, one issue which deserves our careful thought, with the prevalence of advertisement, is whether the advertising method to children is ethical.…

    • 895 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    The Marketing Strategies of Apple, Inc.
    • 850 Words
    • 4 Pages

    The Marketing Strategies of Apple, Inc.

    Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products. It could also be a segmentation of people on the basis of behavior, culture and economic status. To get a clearer picture of what is market segmentation, one can always look into the definition provided by business dictionary.com, market segmentation is defined as, "Process of defining and sub-dividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics" (Meadows, 2008).…

    • 850 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Deodorant Industry - Analysis
    • 1024 Words
    • 5 Pages

    Deodorant Industry - Analysis

    As people are focusing on ethical or morally issues in business world, professionals state that advertising is the most chided aspect of doing business. (Macan & Chesher 2002, p.101). The exaggeration, deceptive advertising or overstatement is arising and starting draws much more attention from the public.…

    • 1024 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Advertising Ethics: Alcohol and Tobacco
    • 6149 Words
    • 25 Pages

    Advertising Ethics: Alcohol and Tobacco

    Commercial advertising is defined as, “communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce members of this audience to buy the seller’s product.” (Velasquez, 2012, p. 322) However, it is clear that advertising often delivers little information and is often accused of violating several ethical standards. The question begs to be asked, in the quest to sell a product, are advertisers in fact selling their souls? Advertising is essential to a company’s success and utilized to generate revenue and profits. While it can be argued that all advertisements are manipulative, the public deserves to know what options they have when making purchases. If advertising were consistent in its standards of use, (delivering only useful information with only words and no other image appeal) then there would be no predicament to its ethical framework. The fact remains that advertising can often be manipulative create false desires and the power advertising agencies exert over the general public is not being used responsibly. Essentially, advertising is trying to accomplish four objectives: first, advertisements are meant to create awareness, second they strive to establish a brand’s name and identity, third advertisements seek to provide information to the public in a way that is memorable and lastly, and controversially, advertisements are used to convince the consumer that he or she will be better off with their product. (Business Ethics: Truth in Advertising, film)…

    • 6149 Words
    • 25 Pages
    Powerful Essays
    Read More
  • Good Essays

    Economics
    • 587 Words
    • 2 Pages

    Economics

    With a college degree in the study of Construction Management, an understanding of how the construction industry impacts the economics of a country and or the world, is essential knowledge for practitioners within this industry. When a construction project is in operation the easiest for all to see at the work site is the amount of people participating in the development. Seldom does anyone take the time to understand the total effects that a construction project has on the immediate lives of those participating in the project. Nor, do they consider the benefits that come from interacting with the project and the grander effects that the project has on the other institutions that may not necessarily have direct interaction with it but either positively or negatively are stimulated by its existence. To start our look into the effects of construction projects on the economic growth the economy is split into two structures that are identified by microeconomics and macroeconomics.…

    • 587 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Attitude Towards Advertising
    • 3067 Words
    • 13 Pages

    Attitude Towards Advertising

    Purpose of our research is placed in a simple fashion so the overall study can be well comprehensible. Our prime purpose was to find the Bangladeshi private university students’ attitudes and beliefs towards advertising and to discover the thoughts and observations influencing the judgment of the students who are extensively in the age group of 18 to 24. We also tried to explore the nature of the responses whether they are taking the advertisement messages in a positive or negative means and can comprehend the subliminal message of the advertisement. Moreover, we want to find out the students perceptions relating advertisement with social, economical and attitudinal development. And in what context people buy products under the influence of the advertisements.…

    • 3067 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Advertising Principle: The Malaysian Code of Advertising Practice
    • 337 Words
    • 2 Pages

    Advertising Principle: The Malaysian Code of Advertising Practice

    “The Malaysian Code of Advertising Practice” is a fundamental part of the system of control by which Malaysian advertising regulates its activities, and it is administered by the Advertising Standards Authority Malaysia (ASA) whose members are drawn from those of the Malaysian Media Associations and Agents. The whole idea or objective of “The Malaysian Code of Advertising Practice” is to avoid any unnecessary argument or complaints between the media, the government and the public.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Ethics and Advertisements
    • 4763 Words
    • 20 Pages

    Ethics and Advertisements

    “The act or practice of attracting public notice so as to create interest or induce purchase through any system or method is called advertising.”…

    • 4763 Words
    • 20 Pages
    Powerful Essays
    Read More

Related Topics