Advertising in a complex of marketing communications
Technological Educational Institute of Athens
essay for Communication in Business and Tourism
to prof. Katsoni
“Advertising in a complex of marketing communications”
by Yulia Shmakova
spring semester 2014
Introduction: Looking through information on the Internet for the subject chosen by me, I met a number of interesting sites in which the questions connected with development of advertising in the sphere of tourism and advertising as a whole were taken up. Me similar information interested earlier. But I also didn't assume, this subject is how deep and extensive and how many pressing questions cost on production and advertising distribution. Having examined these and some other questions, I came to a conclusion that today more than ever earlier a hot topic of the term paper chosen by me: "Advertising in a complex of marketing communications".
The purpose of my work:
Analysis television and radio advertisings in the tourism sphere.
Work task:
To study features of advertising in the tourism sphere
To consider types of tourist advertising
To analyses television and a radio advertising of tourist services in Chelyabinsk region;
To give an assessment of efficiency of its use from the point of view of the maximum target audience.
As using statistical data, I decided to show current situation today and development prospects. If to tell, generally, about the question brought up by me connected with development of advertising of tourist services, it is possible to note the following tendencies:
The last ten years in connection with growth of welfare of travel surely occupied one of leading places in the list of expenses of the population. To the group of companies, tourist services working at the Russian market, belong not only tour operators, but also advertising agencies which help to create and extend advertising on television, radio, in the press, etc. After all advertising is the most considerable product which
essay for Communication in Business and Tourism
to prof. Katsoni
“Advertising in a complex of marketing communications”
by Yulia Shmakova
spring semester 2014
Introduction: Looking through information on the Internet for the subject chosen by me, I met a number of interesting sites in which the questions connected with development of advertising in the sphere of tourism and advertising as a whole were taken up. Me similar information interested earlier. But I also didn't assume, this subject is how deep and extensive and how many pressing questions cost on production and advertising distribution. Having examined these and some other questions, I came to a conclusion that today more than ever earlier a hot topic of the term paper chosen by me: "Advertising in a complex of marketing communications".
The purpose of my work:
Analysis television and radio advertisings in the tourism sphere.
Work task:
To study features of advertising in the tourism sphere
To consider types of tourist advertising
To analyses television and a radio advertising of tourist services in Chelyabinsk region;
To give an assessment of efficiency of its use from the point of view of the maximum target audience.
As using statistical data, I decided to show current situation today and development prospects. If to tell, generally, about the question brought up by me connected with development of advertising of tourist services, it is possible to note the following tendencies:
The last ten years in connection with growth of welfare of travel surely occupied one of leading places in the list of expenses of the population. To the group of companies, tourist services working at the Russian market, belong not only tour operators, but also advertising agencies which help to create and extend advertising on television, radio, in the press, etc. After all advertising is the most considerable product which