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In advertising today, there are many misconceptions and falsity in advertisements. We are exposed to countless commercial messages every day persuading us to buy brand name products, creating images for us to adopt, and convincing us that we need and want more. Because of this, it's important for us to carefully examine ads to determine exactly what they are saying. Advertisements can be very misleading and it is not fair to the consumer. Advertisers will make claims about their product or service to convince the consumer because consumers are influenced by advertisements urging them to purchase products that they may or may not need or want. While many of these advertisements honestly inform and educate consumers, some are false, deceptive, and even illegal.…
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The ad I chose is of CoverGirl which is one of the most successful cosmetic companies in the world. As most CoverGirl advertisements, this ad is also for the female audiences. The ad to me seems to target young and middle age woman of any race or some men who think that they can make their women look like the model as in the ad. CoverGirl attracts women by convincing them that the use of makeup product will increase the qualities in their personality and resemble that the celebrity possesses like simply by using Covergirl's lipstick or any other product. The advertisers determine exactly who they want their target audience to be and establish intelligent ways for their product to be the preferred one. Cover Girl is known for their…
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Today women are portrayed in media, especially in advertisements, wrongly. People do not notice that this representation of women has influenced our lives in many ways that we are unware of. For this reason Jean Kilbourne started collecting ads in the late 1960s. Advertisements reveal the message to women that what matters the most is the way they look and ads shows us images of what a perfect female looks like. But, these “perfect women” are created by airbrushing, cosmetics, and computer retouching.…
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6. Regardless of what people might claim, most individuals care about their appearance and self image. Advertisements with what looks to be flawless women are widely used across the advertisement industry. Women’s beauty and clothes commercials in particular use rhetoric to convince women they need to look like these models to be beautiful.…
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Advertisements bombard the world every day with products that marketers claim will make their lives better. The ads lure in unsuspecting victims with lush landscapes and beautiful women along with "professionals" recommending the products. These consumers have fallen victim to the marketer's rhetorical strategies. For instance, the ad supplied with this review is full of rhetorical fallacies which would affect consumers to buy the manufacturer's goods. The ad provided is a toothpaste ad that has three principal images going on to influence the buyer. Two of the images are phrases which promote the product and the other image are of an attractive woman using the toothpaste. These images contain fallacies which influence the average consumer without their knowing and are effective in getting across to consumers that they need to buy the toothpaste product.…
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There comes a point in every female’s life in which she starts to have insecurities, doubts her opinions, and loses her “voice.” The reason for this state of mind females have is because of the strong correlation with how advertisements make girls feel. These ads, that women see everywhere, tell them that their values and view on beauty need to change. They are now forced to see that having brand names, being thin, and wearing makeup to alter their faces is the only way they will be beautiful. It only adds fuel when a majority of the models that we see in commercials, advertisements, and runways embody and aspire to be what this view of beauty is.…
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Consumers, especially women, mainly young women, are the most negatively impacted by the false advertising in the beauty industry. Statements like “simulated imagery” and “results not typical” in tiny font at the bottom of the page do little to inform the viewer that the pictures they see may be misleading. Instead, the viewer compares the offered image to their reflection in the mirror every day, wondering why there is such a difference.…
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There is much to be discussed about what the role advertising has in today’s society. Everywhere you look, and go there is usually some sort of advertising present. Whether watching TV, walking around a mall, or reading a magazine, people are bombarded with advertising. So it brings into question, what kind of role should advertising have, and what kind of ethics should merchants of products go by. There are many different opinions on the ethics merchants should have. Some people believe they should have a tell all type of approach when making a sale, while others on the other end believe that merchants should do whatever it takes to make the sale, even if it means lying. Here I have presented the two opposite ends of the spectrum. I believe my own view on the situation lies somewhere in similarity with what Tibor R. Machan has presented in his paper “Advertising: The Whole or Only Some of the Truth?” My views on the role of advertising and merchants lie somewhere with Machan’s idea of the merchant ethic, meaning that the buyer is trying to make the sale, however the seller needs to be honest as a business person and may not mislead or deceive, but they do not need to tell all. Caveat Emptor must play a role, meaning the buyer must beware, and a salesman does not have to obligation to tell all. I feel that a business person/merchant/advertiser does not need to straight up tell for instance the shortcomings or complaints about their product, however if the buyer asks about them then they need to be honest and tell. I feel this ethic with a twist is fitting to what I believe is best.…
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Print advertisements strongly influence body image on teenagers from the media. Advertising in teen magazines and on television typically glamorizes skinny models that do not resemble the average women (Body Image Teens and the Media). Other studies found 50% of advertisements in teen girl magazines and 56% of television commercials aimed at female viewers used beauty as a product appeal (Body Image and Advertising). For example, the Mango’s Fall 2009 clothing line campaign featuring Scarlett Johansson, a famous Hollywood actress. She is selling the clothes by modeling the Spanish retailer's exclusive clothing line while showing off her body using the technique of transfer/fantasy and testimonial. This ad should be effective because Scarlett Johansson is beautiful and many teenagers would hope to look like her by buying Mango clothes.…
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In world that we live in today, women are an object that we try to perfect. But what defines perfect? In these videos, women are constantly being told how they should look in this world and this all comes back to the advertisement that is seen around today. According to the video titled, Killing Us Softly 3: Advertising’s Image of Women, the average American is exposed to around 3,000 ads per day and we will watch around 3 years of TV commercials in our lifetime. This ads that are exposed to us can be found by these channels: radio, television, newspapers, magazines, billboards, bumper stickers. Whether we “choose” to tune in or not, advertising is everywhere and it is one of the world’s leading industry: known as mass media. The mass media sells values, images, concepts of love, sexuality, romance, success and normalcy based off of who we are and who we should be. Mass media has made it known for making the perfect women, because after all, “she never has any lines or wrinkles, no scars or blemishes, indeed she has no pores.”…
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Every day, Western culture bombards females with advertisements and images of glamorous women. These advertisements highlight their beautiful features, and the pressures of society encourage average women to strive to reach that level of perfection. The individuals in the photographs are often computer edited, manipulated into looking better than they actually are. The images portrayed by the media are often heavily edited and feature women with bodies not possessed by the average female.…
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According to the commercial speech doctrine, only deceptive speech that is considered commercial may be regulated. General deceptive speech is not commercial, may not be regulated. When deciding what may and may not be regulated, it is important to understand the subtle differences in what is considered commercial and non commercial speech. An analyzation of false advertising would give further understanding to the notion of commercial speech and how it may be degenerative to a society when untruthful.…
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Altering women’s bodies using advanced technological editing software is a common marketing practice within today’s advertising companies. Practices such as photoshopping allow advertisers the technological means to alter women’s bodies making them appear flawlessly beautiful. As this practice becomes widespread, this phenomenon raises the question of how…
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The media affects society’s perception of beauty in many ways. When models in media publications are photoshopped to perfection and their hair and makeup is done by professionals for hours, it creates an unrealistic expectation for the average person. The media seems to alter the world’s perception of beauty by using photoshop, whitewashing, and encouraging ridiculously fit body-types. Photoshop is one the of most common tools used in media that forms society’s definition of beauty. The article “Faking Beauty” says, “‘Photoshopping, especially as it’s related to children and adolescents, gives them an unrealistic expectation of what they might expect to look like as they grow up’”…
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Digitally altering pictures or ‘Photoshopping’ is the norm of not only the fashion industry but any industry related to print media nowadays. Retouching pictures has not blossomed due to technology, we can trace it back to 1500’s when the period of high renaissance art was fading away a new form of art was emerging known as Mannerism which applauded the modified physic of the subjects over the regular ones(1). Setting impossible standards, models are made to look like virtual perceptions and nothing like their own selves. Being in the fashion industry, models that are already in perfect shape and in the pursuit of the ‘size 0’ are slimmed down to a point where the alteration is very apparent. Their faces enhanced, their curves made prominent, their wrinkles smoothed out and their tan sprayed are few of the many wonders digital alteration can offer. Not restricted to celebrities or models only, youngster’s today use editing applications to soften the tones and apply various filters that can hide blemishes whiten their tone and bring out clearer skin. These alterations are not offensive to some and they also argue that not only does this catch the viewer’s eye; it can associate a sense of beauty with the related product. Photoshopping in general should be restricted to colors and lighting and should not be used to alter models as this can set unrealistic standards for women and can incorrectly define beauty.…
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