Advertising Objectives
Kayla K Redmond
December 2, 2014
Advertising Management
Prof Dena Hale
Advertising Objectives
Communication goals
A goal of communication is informing target audience and/or consumers about the company’s product features. One communication goal is that the target audience will see the brand and product in the first month of the product launch. The target audience will see this through social media and email blasts sent from the brands’ (Orange) sister companies. Advertising exposure will also be another communication goal because there will be a vast amount of individuals that will immediately be exposed to the ads that will be on the social media sites since the target audience are a part of the generation that is keeping social media one of the most influential forms of communication. With the social media craze, people are still in touch with newspapers, radio and television. These goals allow consumers to gather information during the initial stage of their purchasing decisions.
Purchasing Behavior
Purchasing behavior is the decision processes and acts of people involved in buying and using the products, which will ultimately be the consumer. The purchasing behavior of the consumers buying the product will be of a trend. Since the quality of the product will feature style and be cost effective the trend of the product will be easy. Everyone wants to have something stylish and sleek that will get a lot of compliments that will not break the pockets. The brand is reliable and has a great reputation so it is no doubt the products will sale.
Positioning
According to the book written by Al Ries and Jack Trout “Positioning: The battle for your Mind” positioning is described as a communication tool used to reach target customers in a crowded marketplace. Getting into the mind of the consumer is all about positioning the product. So, with that being said, the new product being launched will create a unique position in the mind of the
December 2, 2014
Advertising Management
Prof Dena Hale
Advertising Objectives
Communication goals
A goal of communication is informing target audience and/or consumers about the company’s product features. One communication goal is that the target audience will see the brand and product in the first month of the product launch. The target audience will see this through social media and email blasts sent from the brands’ (Orange) sister companies. Advertising exposure will also be another communication goal because there will be a vast amount of individuals that will immediately be exposed to the ads that will be on the social media sites since the target audience are a part of the generation that is keeping social media one of the most influential forms of communication. With the social media craze, people are still in touch with newspapers, radio and television. These goals allow consumers to gather information during the initial stage of their purchasing decisions.
Purchasing Behavior
Purchasing behavior is the decision processes and acts of people involved in buying and using the products, which will ultimately be the consumer. The purchasing behavior of the consumers buying the product will be of a trend. Since the quality of the product will feature style and be cost effective the trend of the product will be easy. Everyone wants to have something stylish and sleek that will get a lot of compliments that will not break the pockets. The brand is reliable and has a great reputation so it is no doubt the products will sale.
Positioning
According to the book written by Al Ries and Jack Trout “Positioning: The battle for your Mind” positioning is described as a communication tool used to reach target customers in a crowded marketplace. Getting into the mind of the consumer is all about positioning the product. So, with that being said, the new product being launched will create a unique position in the mind of the
References: Ries, A., & Trout, J. (1986). Positioning: The battle for your mind. New York: McGraw-Hill.