Advertising Stategy
ADVERTISING STRATEGIES OF A COMPANY
Over a century ago, Harper’s Weekly commented that advertisements were “a true mirror of life, a sort of fossil history from which the future chronicler, if all other historical monuments were to be lost, might fully and graphically rewrite the history of our time.” Today advertising is a part of our everyday life. It is all around us. We cannot escape looking at it or listening to it. Even if we are not consciously looking at it or listening to it, the message of advertising reaches and influences us. It is often recorded somewhere at the back of our minds and is recalled when we are buying something or looking for a particular service.
From morning to night, we are using advertised goods and services. We start the morning with a cup of tea or coffee, use toothpaste and toothbrush on our teeth, at breakfast we have bread, butter, etc. our workplace is also full of machines, computers, etc which are the advertised goods.
Advertising has very much become a part of our lives. With the market glutted with endless brands of products, the consumer is influenced largely by advertising in his decision- making process. The industry too leans very heavily on advertising to survive in the ruthlessly competitive market. Advertising is a measure of the growth of civilisation and an indication of the striving of the human race for betterment and perfection. Advertising has both forward and backward linkages in the process of satisfaction across the entire spectrum of needs. The explicit function of advertising is to make potential audience aware of the existence of the product, service or idea which would help them fulfil their felt needs and spell out the differential benefits in a competitive situation. On advertising also lies the onus, at least marginally, of motivating prospects to strive for creation of resources for fulfilling the new needs or to aid reallocation of available resources. Advertising is not merely directed at
Over a century ago, Harper’s Weekly commented that advertisements were “a true mirror of life, a sort of fossil history from which the future chronicler, if all other historical monuments were to be lost, might fully and graphically rewrite the history of our time.” Today advertising is a part of our everyday life. It is all around us. We cannot escape looking at it or listening to it. Even if we are not consciously looking at it or listening to it, the message of advertising reaches and influences us. It is often recorded somewhere at the back of our minds and is recalled when we are buying something or looking for a particular service.
From morning to night, we are using advertised goods and services. We start the morning with a cup of tea or coffee, use toothpaste and toothbrush on our teeth, at breakfast we have bread, butter, etc. our workplace is also full of machines, computers, etc which are the advertised goods.
Advertising has very much become a part of our lives. With the market glutted with endless brands of products, the consumer is influenced largely by advertising in his decision- making process. The industry too leans very heavily on advertising to survive in the ruthlessly competitive market. Advertising is a measure of the growth of civilisation and an indication of the striving of the human race for betterment and perfection. Advertising has both forward and backward linkages in the process of satisfaction across the entire spectrum of needs. The explicit function of advertising is to make potential audience aware of the existence of the product, service or idea which would help them fulfil their felt needs and spell out the differential benefits in a competitive situation. On advertising also lies the onus, at least marginally, of motivating prospects to strive for creation of resources for fulfilling the new needs or to aid reallocation of available resources. Advertising is not merely directed at