Advertising Term Paper with Case Study
Advertising, What Is It ?
Advertisements are methods used to commercialize a product or anything else, such as AA meetings, a garage sale, etc. Advertising is used mainly to influence specific audience or all audiences to buy the product. For example, my product is advertising Reebok and is concentrating on people who play
American Football. The advertisement is using the testimonial* method to advertise Reebok.
The purpose for advertising is to commercialize a product or anything else to a certain audience or to any audiences. Another purpose for advertising is to persuade people to buy the product so that you'll get more money. A third purpose is to make the company a bigger name by getting more buyers. For example, the purpose of my advertisement is to persuade any American Football players to buy Reebok.
Introduction
History of Advertising
Advertising as a promotional and communicational tool has come a long way through the ages to become so important and significant in our modern society. Common people may still not realize what important part it takes in our society and business, what great influence it has on creating, forming and even changing people's attitude and decisions about things and events. It has a long history of progress, although the greatest influence on its present status is due to these factors:
• The development of mass communication technologies and the economical growth in the US.
• The newspaper advertising came to America later than to Europe, where newspapers were initially invented.
The first American newspaper was printed in 1704 in Boston. It was called "The Boston Newsletter" and contained some announcements about the reward, offered for catching a thief of some male clothes. When the US became a country, there were about thirty local newspapers with news info and some ads, which now we would call the classified local advertising.
From 1870 to 1900, these three decades had the greatest influence and were of great
Advertisements are methods used to commercialize a product or anything else, such as AA meetings, a garage sale, etc. Advertising is used mainly to influence specific audience or all audiences to buy the product. For example, my product is advertising Reebok and is concentrating on people who play
American Football. The advertisement is using the testimonial* method to advertise Reebok.
The purpose for advertising is to commercialize a product or anything else to a certain audience or to any audiences. Another purpose for advertising is to persuade people to buy the product so that you'll get more money. A third purpose is to make the company a bigger name by getting more buyers. For example, the purpose of my advertisement is to persuade any American Football players to buy Reebok.
Introduction
History of Advertising
Advertising as a promotional and communicational tool has come a long way through the ages to become so important and significant in our modern society. Common people may still not realize what important part it takes in our society and business, what great influence it has on creating, forming and even changing people's attitude and decisions about things and events. It has a long history of progress, although the greatest influence on its present status is due to these factors:
• The development of mass communication technologies and the economical growth in the US.
• The newspaper advertising came to America later than to Europe, where newspapers were initially invented.
The first American newspaper was printed in 1704 in Boston. It was called "The Boston Newsletter" and contained some announcements about the reward, offered for catching a thief of some male clothes. When the US became a country, there were about thirty local newspapers with news info and some ads, which now we would call the classified local advertising.
From 1870 to 1900, these three decades had the greatest influence and were of great