Social media is becoming very popular amongst businesses and advertisers, especially Facebook. ( http://venturebeat.com/2009/03/17/is-facebook-becoming-a-new-mobile-advertising-platform/). Companies can set up their own Facebook page and people can follow them. Toyota is on Facebook and currently has 766,293 followers. ( http://www.facebook.com/toyota ). This way Toyota can update the page with new models, deals, promotion and competitions. When this is done the followers will receive notice that a change has been made on Toyota’s page. The company can also make an advertisement on Facebook. The advertiser can choose which audience they want to target and where they want to advertise. This is also extremely handy because there are so many people now on Facebook so Toyota can target a large audience.
Toyota are now offering three years free servicing with new Auris and Corolla models. ( http://www.toyota.ie/about/promotions/multi-promos/ ). They are putting pressure on potential customers by ending the