Advertising Which Contradicts with the Ethical Norms (Pakistan)
Advertising which contradicts with the ethical norms
Report submitted by:
Donia Raza
BBA 4G 25076
Business Communication
Report submitted to:
Miss. Tahira Anwar
Table of Contents Our advertisement attractive or unethical? 2 Facts and Figures: 3 Unethical visuals: 4 Portrayal of west influenced occasions: 6 Inappropriate timings: 7 Fake and illogical advertisements: 9 Daily dose: 10
INTRODUCTION:
Our advertisement attractive or unethical?
The advertisement nowadays doesn’t seem to target the respective brand’s publicity but are often observed promoting unethical displays. Being particular, the billboards we see by the roads usually have pictures comprising of adultery and controversial statements.
The main objective of this writing is to put in consideration the role of censorship board, the ethical laws of advertisement and its implementation and that the society has never promoted or liked such ads that contradict with its ethical norms.
LITERATURE REVIEW:
Facts and Figures:
Talking about advertising and media it is said that advertisement acts as a mirror that reflects the attitudes and values of the surrounding culture but what we see here in Pakistan is opposite to this. The advertisements that are shown on television 24/7 contradict with the social and ethical norms.
There has been a 360 turnover recorded in the production and financing of the commercials. A few decades ago we had simple and short ads that were used to focus on the brand and its nature specifically unlike ads today that are more likely to focus on glamour and fake living standards.
Logics:
Unethical visuals:
The visuals like a group of adult females dancing at a colorful studio with a slogan “MERE DES KA BISCUIT GALA”. From what aspect is that ad representing our country’s culture?
The ad is nothing but a clear exploitation of our women and the culture.
Another such commercial came under the brand name of TARAANG with a slogan of “chae ka sahi jor”
Selling tea with such
Report submitted by:
Donia Raza
BBA 4G 25076
Business Communication
Report submitted to:
Miss. Tahira Anwar
Table of Contents Our advertisement attractive or unethical? 2 Facts and Figures: 3 Unethical visuals: 4 Portrayal of west influenced occasions: 6 Inappropriate timings: 7 Fake and illogical advertisements: 9 Daily dose: 10
INTRODUCTION:
Our advertisement attractive or unethical?
The advertisement nowadays doesn’t seem to target the respective brand’s publicity but are often observed promoting unethical displays. Being particular, the billboards we see by the roads usually have pictures comprising of adultery and controversial statements.
The main objective of this writing is to put in consideration the role of censorship board, the ethical laws of advertisement and its implementation and that the society has never promoted or liked such ads that contradict with its ethical norms.
LITERATURE REVIEW:
Facts and Figures:
Talking about advertising and media it is said that advertisement acts as a mirror that reflects the attitudes and values of the surrounding culture but what we see here in Pakistan is opposite to this. The advertisements that are shown on television 24/7 contradict with the social and ethical norms.
There has been a 360 turnover recorded in the production and financing of the commercials. A few decades ago we had simple and short ads that were used to focus on the brand and its nature specifically unlike ads today that are more likely to focus on glamour and fake living standards.
Logics:
Unethical visuals:
The visuals like a group of adult females dancing at a colorful studio with a slogan “MERE DES KA BISCUIT GALA”. From what aspect is that ad representing our country’s culture?
The ad is nothing but a clear exploitation of our women and the culture.
Another such commercial came under the brand name of TARAANG with a slogan of “chae ka sahi jor”
Selling tea with such
References: http://tribune.com.pk/ http://www.bacp.co.uk/ethical_framework/ethics.php http://www.idosi.org/wasj/wasj13(3)/10.pdf http://www.ukessays.com/essays/media/unethical-advertising-in-pakistan-media-essay.php