Advertyising
The Origin of Advertising The origin of advertising is lost in the midst of antiquity. Chronicles have pointed out that the first advertisement appeared in Thebes in the form of a poster on a sheet of papyrus which announced a reward for the return of a run-away slave.
Advertising Signs. Undoubtedly, the most common advertisements were found in Babylon, Athens, Egypt, and Rome where symbols were used to tell about a particular shop or product.
Town Criers and Barkers. During the Middle Ages in Rome and Athens, a common sight was seeing town criers whose job was to announce the affairs of the state. These criers were similar to the so-called “patawag” in the Philippines that was common during the Spanish regime up to the early years of the American Occupation.
First Printed Advertising. According to Norman H. Strouse, the first printed advertisement appeared in England about 1477 when William Caxton wrote a splendid piece of copy to sell his little prayer books.
Definition of Advertising Advertising has been defined by the American Marketing Association (AMA) as “any paid form of non-personal presentations and promotion of ideas, goods, and services by an identified sponsor.” Advertising is an art, an art of manipulation and persuasiveness that enables an advertiser to market products and services for a profit, or even relay a social cause.
The Advertising Concept
The AIDA Concept. The essence of advertising is contained in the word AIDA which means: to attract ATTENTION, to create INTEREST, to stimulate DESIRE, and to induce ACTION. This AIDA concept is associated with every advertising that ultimately leads to action involves the following process which are * Learning or trying to know what the product is; * Feeling which is sensuous impression toward the product; * Acting or putting forth the decision supported by concrete action.
In this concept, it is essential that the customer is able to learn about the product, its properties, and benefits that
Advertising Signs. Undoubtedly, the most common advertisements were found in Babylon, Athens, Egypt, and Rome where symbols were used to tell about a particular shop or product.
Town Criers and Barkers. During the Middle Ages in Rome and Athens, a common sight was seeing town criers whose job was to announce the affairs of the state. These criers were similar to the so-called “patawag” in the Philippines that was common during the Spanish regime up to the early years of the American Occupation.
First Printed Advertising. According to Norman H. Strouse, the first printed advertisement appeared in England about 1477 when William Caxton wrote a splendid piece of copy to sell his little prayer books.
Definition of Advertising Advertising has been defined by the American Marketing Association (AMA) as “any paid form of non-personal presentations and promotion of ideas, goods, and services by an identified sponsor.” Advertising is an art, an art of manipulation and persuasiveness that enables an advertiser to market products and services for a profit, or even relay a social cause.
The Advertising Concept
The AIDA Concept. The essence of advertising is contained in the word AIDA which means: to attract ATTENTION, to create INTEREST, to stimulate DESIRE, and to induce ACTION. This AIDA concept is associated with every advertising that ultimately leads to action involves the following process which are * Learning or trying to know what the product is; * Feeling which is sensuous impression toward the product; * Acting or putting forth the decision supported by concrete action.
In this concept, it is essential that the customer is able to learn about the product, its properties, and benefits that