Advice on Links Simulation
LINKS Simulation Reference Notes
Background:
About LINKS:
* LINKS is a supply chain management simulation * It details all the steps that go into efficiently running a supply chain and how they are interrelated including: analysis, planning, implementation, and evaluation. * Your team can view the results from lasts month’s decision on the LINKS website under the Excel Monthly Results. You should look at trends to determine how your decisions affect your performance. * Although your team might have high customer satisfaction or a high stock price, your performance in regards to the overall competition is determined via a multi-dimensional scorecard that takes the following criteria into account: * efficiency (input usage); * effectiveness(output quality) * productivity (conversions of outputs into inputs) * firm wide profitability * external performance (change in market share and customer satisfaction)
Major Supply Chain Elements: * Generate Demand – these decisions encompass the pricing and marketing spending of each product in each channel within each region. * Forecasting – Estimating next month’s sales demand based on historical data. * Manufacturing – determining how many units of product 0, product one, and product two to produce in the next month based on your forecast. * Procurement – determining the amount of raw materials and works in process to satisfy next month’s manufacturing needs. * Distribution – includes warehouse capability and ownership decisions. Do you want to own the DC? Do you want to implement cross docking? Etc. * Transportation – determination of volume and modes for inbound and outbound shipments. Do you want to use surface shipping with a specific carrier? Etc. * Research Studies – includes decisions to purchase various benchmarking reports that enable you to see the decisions and performance of other teams. * Other Decisions – Decide on a team name.
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Background:
About LINKS:
* LINKS is a supply chain management simulation * It details all the steps that go into efficiently running a supply chain and how they are interrelated including: analysis, planning, implementation, and evaluation. * Your team can view the results from lasts month’s decision on the LINKS website under the Excel Monthly Results. You should look at trends to determine how your decisions affect your performance. * Although your team might have high customer satisfaction or a high stock price, your performance in regards to the overall competition is determined via a multi-dimensional scorecard that takes the following criteria into account: * efficiency (input usage); * effectiveness(output quality) * productivity (conversions of outputs into inputs) * firm wide profitability * external performance (change in market share and customer satisfaction)
Major Supply Chain Elements: * Generate Demand – these decisions encompass the pricing and marketing spending of each product in each channel within each region. * Forecasting – Estimating next month’s sales demand based on historical data. * Manufacturing – determining how many units of product 0, product one, and product two to produce in the next month based on your forecast. * Procurement – determining the amount of raw materials and works in process to satisfy next month’s manufacturing needs. * Distribution – includes warehouse capability and ownership decisions. Do you want to own the DC? Do you want to implement cross docking? Etc. * Transportation – determination of volume and modes for inbound and outbound shipments. Do you want to use surface shipping with a specific carrier? Etc. * Research Studies – includes decisions to purchase various benchmarking reports that enable you to see the decisions and performance of other teams. * Other Decisions – Decide on a team name.
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