AEON SM
STRATEGIC MANAGEMENT
BPMN3023 Group G
1. AEON Co. (M) Bhd
2. AirAsia X Bhd
PREPARED BY:
Chin Chun Yong 212998
Lim Yong Eow 213047
Ong Shi Bin 213101
Fam Wei Loon 213106
PREPARED FOR:
PROF MADYA DR SA’ARI BIN AHMAD
DATE OF SUBMISSION:
20TH MARCH 2014
AEON Co. (M) BHD
Table of Contents
1.0 Company Profile
1.1 Introduction of Company
AEON CO. (M) BHD is one of a leading retailer in Malaysia besides Parkson, Tesco and etc. The Company was incorporated on 15th September 1984 where they will be celebrating for the 30th year in Malaysia. The Company was set up due to Malaysian Government’s invitation to AEON Japan to modernize the retailing industries in Malaysia. Due to the international AEON group of Companies, the ‘AEON’ name today is well known among Malaysians. AEON’s stores are catering to Malaysia middle vast income group. Most of the stores are situated in suburban residential areas.
At this moment, the AEON Group of Companies of AEON Co,. Ltd and about 200 consolidated subsidiaries and affiliated companies. The AEON group of companies is an integrated Japanese retailer which is not only active in Japan but also throughout Southeast Asia and China. Besides of retailing service, AEON also rendered property management services, credit card services and etc. However, its economy entity has only two main reportable segments which is retailing service and property management services.
At all times, in every market, AEON’s activities are guided by its unchanging ‘Customer First’ philosophy since operation. Its aim is to exceed expectations by combining quality products with excellent personal services to enhance the customer shopping experience and make everyone smile every time they shop.
1.2 AEON Logo
1.3 AEON Principle
As it mention above regarding their unchanged philosophy, the fundamental principle of AEON is it’s ‘Customer Centred Approach’ which is similar to ‘Customer First”. AEON would
BPMN3023 Group G
1. AEON Co. (M) Bhd
2. AirAsia X Bhd
PREPARED BY:
Chin Chun Yong 212998
Lim Yong Eow 213047
Ong Shi Bin 213101
Fam Wei Loon 213106
PREPARED FOR:
PROF MADYA DR SA’ARI BIN AHMAD
DATE OF SUBMISSION:
20TH MARCH 2014
AEON Co. (M) BHD
Table of Contents
1.0 Company Profile
1.1 Introduction of Company
AEON CO. (M) BHD is one of a leading retailer in Malaysia besides Parkson, Tesco and etc. The Company was incorporated on 15th September 1984 where they will be celebrating for the 30th year in Malaysia. The Company was set up due to Malaysian Government’s invitation to AEON Japan to modernize the retailing industries in Malaysia. Due to the international AEON group of Companies, the ‘AEON’ name today is well known among Malaysians. AEON’s stores are catering to Malaysia middle vast income group. Most of the stores are situated in suburban residential areas.
At this moment, the AEON Group of Companies of AEON Co,. Ltd and about 200 consolidated subsidiaries and affiliated companies. The AEON group of companies is an integrated Japanese retailer which is not only active in Japan but also throughout Southeast Asia and China. Besides of retailing service, AEON also rendered property management services, credit card services and etc. However, its economy entity has only two main reportable segments which is retailing service and property management services.
At all times, in every market, AEON’s activities are guided by its unchanging ‘Customer First’ philosophy since operation. Its aim is to exceed expectations by combining quality products with excellent personal services to enhance the customer shopping experience and make everyone smile every time they shop.
1.2 AEON Logo
1.3 AEON Principle
As it mention above regarding their unchanged philosophy, the fundamental principle of AEON is it’s ‘Customer Centred Approach’ which is similar to ‘Customer First”. AEON would
References: (n.d.). Retrieved from Malaysia Economy: Population, GDP, Inflation, Business, Trade, FDI, Corruption: http://www.heritage.org/index/country/malaysia Calzati, F. (2013, July 29). RETAIL INDUSTRY - 5 PORTER FORCES. Retrieved from RETAIL INDUSTRY - 5 PORTER FORCES: http://www.businessdatascreener.com/industries/porter-5-forces/retail Highlights. (n.d.). Retrieved from Unemployment Rate: 3.0% in Malaysia: http://www.statistics.gov.my/portal/index.php?option=com_content&view=article&id=60%3Aunemployment-rate-30-in-december-2013&catid=37%3Ahighlights&lang=en Jayaraman, P. (2014, February 21). AEON sets aside RM700m for new outlets, refurbishment. Malaysia: The Star. PEST & PESTEL Analysis. (2013, February 13). Retrieved from PEST & PESTEL Analysis | Strategic Managament Insider: http://www.strategicmanagementinsight.com/tools/pest-pestel-analysis.html Porters National Competitive Advantage Marketing Essay. (n.d.). Retrieved from Porters National Competitive Advantage Marketing Essay: http://www.ukessays.com/essays/marketing/porters-national-competitive-advantage-marketing-essay.php Prabhulkar, T. (2011, September 28). Porter’s Five Forces Model On Retail Industry. Retrieved from Porter’s Five Forces Model On Retail Industry: http://www.scribd.com/doc/66636296/Porter%E2%80%99s-Five-Forces-Model-On-Retail-Industry SWOT Analysis - How to do it properly! (2013, February 13). Retrieved from SWOT Analysis - How to do it properly! | Strategic Management Insider: http://www.strategicmanagementinsight.com/tools/swot-analysis-how-to-do-it.html Using the TOWS Matrix. (n.d.). Retrieved from The TOWS Matrix - Going Beyond SWOT Analysis - Strategy Skills Training from MindTools.com: http://www.mindtools.com/pages/article/newSTR_89.htm