Trend : Ethnic clothes
Impact on fashion trend or history:
There was no acute impact or revolution in fashion trends, as result the popular trends in late 1960s continued into 1970s. Much of hippie style had been integrated into mainstream American society by the early 1970s. The Mexican peasant blouses, tunic and Indian fabrics were still popular. The Also, the seventieth was a individualism decade. Everyone could wear anything anywhere so that the first phase of early 70s was a period of confusion in fashion trend.
Cause :
Black power in early 1970s
The American Civil Rights movement in the early 1970s leaded the African American began embracing their heritage, ethnic fashions gained popularity. Many blocks adopted traditional African style such as dashikis, afros, corn rows. The dashikis and corn rows had moved into the mainstream in mid-1970s and were worn by white as well.
People focus on the East
The magazine was focus on the eastern such as “In February 1972 Vogue’s spotlight was on China. In June Vogue said : ’Go East! Collect flowers of Japanese culture.’”(
Influence of Japanese designers
Another young Japanese designer - Kenzo Takada had strong influence on fashion …show more content…
Then he broadened Polo to include a menswear range and established women’s wear in 1971. In 1974, he provided men’s clothes for movie “The Great Gatsby”, starring Robert Redford and Mia Farrow, all of which come from the current Polo line. Also, he provided the clothes for Woody Allen and Mia Farrow in Allen’s movie Annie Hall, starting a trend for eclecticism with men’s and women’s clothing used in a classic trendy, vintage mix decided by the individual wearer. In 1978, he launched Westernwear for men and women, based on authentic Western look. Hailed as the man who ‘recapture America for America’ it rebuffs the erroneous impression of Ralph Lauren’s fashion was too