I would like start with the brief description of china`s tourism and hotel market
The service industry has a long-standing history in china since qing dynsty,But it was not until 1984 the standard of hotel was first paid enough attention by public(prescisely our decision-maker).The were all state-owned and within the unified layout (facilities rooms) all the same (hypothetically. If you were a foreign traveler come from US You wont found any western foods in restreant besides,you wont get a glass of champagne from attandence because apperanttly we did have any attandent and champagne neither All the things were same It consisted of three parts :entrance,rooms(inside room two beds necessary illumination facilities staff she or he might wearing a deep color uniform and they would be the one who regulate evetything ) The following slight development still totally inadequate to meet the basic accommodation needs for both domestic and oversea tourists.After 1992,the significant “open-door”policy was issued by our well-know ex ex ex chairman deng xiao ping,after that the entry to WTO has marked china eventually step into the globe market.
According to the World Travel and Tourism
Council, the growth trend is tend to keep climbing into the next decade (WTTC 2006). . The World Tourism Organization also forecasts that by the year of 2020 China will become the world’s top tourist destination with 130 million travelers.
So under the such a great general background .Why there were still certain amount of hotels showed negeative growth and some of them end up with fall into receivership or seek for new investor?