PRODUCT OFFERED
The burning incense in religious and social functions has been practised in India, since early times. Dhup an aromatic powder or paste is burnt in Indian homes as a Fragrant fumigant and is reputed to possess insecticidal and antiseptic properties. Agarbatiis also known as dubattis similar to joss sticks are a development of dhup. Agarbattis are obtainable in different colours and with different perfumes. The burning time of agarbatti varies from 15 minutes to 3 hours depending on quality and size.
Majority of agarbattis manufactured are of cheap quality containing only charcoal poweder, low quality sandal wood powder with wood gum powder. Agarbatti industry is labour intensive cottage type of traditional activity in India. The main marketing centres are situated in Mysore and Bangalore in India. It can be taken up in rural areas without any difficulty. It requires only low technology for manufacturing the agarbatties.
Agarbatti is a booming market in India and is estimated at Rs.2000 cores in India (on the basis of conservative estimate of 20% year on year basis growth of the industry). It has been observed that due to increase in the numbers of nuclear family system in India its demand is coming up. In addition to this since agarbatti is a consumable good, and with the increase in population its demand will always move northwards.
This sector has tremendous potential and is capable of creating livelihood opportunities in the rural/ semi urban pockets, especially for the women. It is a cottage industry, as a result of which large-scale employment can be created to generate self employment and increase standard of living.
BENEFIT OR VALUE PROPOSITION:
Locally made low cost incense sticks with long lasting strong fragrance. These incense sticks would add a soothing effect to the surroundings.
MARKET SIZE ESTIMATION:
Agarbattis are used by many communities in India daily for performing puja.
Agarbattis are also