Agile Digital Media Development - Proposal for Qq-Plugin
Agile Digital Media Development
Peter Looms Jeppe Kilberg Møller Claus Seeberg Friis Michael Kai Petersen
Submission 3 – QQ Speech
CIAM Consulting A/S Cihan Mert (s072642)
Anders T. Sørensen (s103183) Michael Kjellerup Ibrahim Tareen (s091117) (s104018)
02814 Agile Digital Media Development
CIAM Consulting A/S
11-05-2012
Table of content
Executive Summary ........................................................................................................................................... 3 A brief illustrated presentation of the proposed product ................................................................................. 4 What is the final product? ............................................................................................................................. 4 What does the prototype contain? ............................................................................................................... 5 Why is the product interesting for QQ international? .................................................................................. 5 Audience Needs ................................................................................................................................................. 5 The target group ............................................................................................................................................ 5 The value proposition .................................................................................................................................... 5 Product differentiation .................................................................................................................................. 5 Approach ........................................................................................................................................................... 6 The thinking behind the product and the prototype
Peter Looms Jeppe Kilberg Møller Claus Seeberg Friis Michael Kai Petersen
Submission 3 – QQ Speech
CIAM Consulting A/S Cihan Mert (s072642)
Anders T. Sørensen (s103183) Michael Kjellerup Ibrahim Tareen (s091117) (s104018)
02814 Agile Digital Media Development
CIAM Consulting A/S
11-05-2012
Table of content
Executive Summary ........................................................................................................................................... 3 A brief illustrated presentation of the proposed product ................................................................................. 4 What is the final product? ............................................................................................................................. 4 What does the prototype contain? ............................................................................................................... 5 Why is the product interesting for QQ international? .................................................................................. 5 Audience Needs ................................................................................................................................................. 5 The target group ............................................................................................................................................ 5 The value proposition .................................................................................................................................... 5 Product differentiation .................................................................................................................................. 5 Approach ........................................................................................................................................................... 6 The thinking behind the product and the prototype