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Agile process management is success-critical

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Agile process management is success-critical
A Forrester Consulting Thought Leadership Paper Commissioned By Amazon Webstore

The Agility Imperative
Embracing Software-As-A-Service To Drive Customer Intimacy In A Fast-Changing World
April 2013

Forrester Consulting

The Agility Imperative

Table Of Contents
Executive Summary .............................................................................................................................................................. 2
Firms Must Embrace Agility To Serve Today’s Complex Consumers ............................................................................... 3
Retailers And Manufacturers Are Adopting Different, But Complex, Strategies ............................................................... 5
For Many Firms, SaaS Is Now An Attractive Option To Deliver Agility At Scale .......................................................... 10
Key Recommendations ....................................................................................................................................................... 13
Appendix A: Methodology ................................................................................................................................................. 14

© 2013, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources.
Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total
Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. For additional information, go to www.forrester.com. [1-L29GJM]

About Forrester Consulting
Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to custom projects, Forrester’s Consulting services connect you
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