CHAPTER OBJECTIVES:
A. To understand the broad objectives of firm in international trade and to discuss the factors which the firms do appraise for getting into International business.
B. To elaborate the various factors which helps the firm in making a decision for getting started?
C. To discuss the various strategic entry routes used by the firms in getting started in international trade in LPG&M era.
D. To explain the factors which the firm need to analyze the competition in international market.
E. To explain the various regulatory formalities which the firm has to complete for getting started in international trade.
CHAPTER OUTLINE:
A. Defining Firm Objective For International Markets
B. The Decision To Go International Or Not
C. Scanning International Markets
D. Mode Of Entering Into Potential Markets
E. Targeting The Markets
F. Regulatory Requirement For Getting Started
“The one, who has a trade, may go anywhere.”
Spanish Proverb
DEFINING FIRM OBJECTIVE FOR INTERNATIONAL MARKETS:
Organizational strategy of a company or firm is basically concerned with a number of issues but specifically tries to cover the broad objectives of the organization. In LPG&M era, the profit making organizations are likely to have financial profits as an objective. Such financial profits are explained as wealth creation or wealth maximization for the firm or company and in LPG&M era each organization tries to achieve it by increasing it presence in the market through greater sales and profits. However, some organizations may have other broad objectives such as interacting with their “stakeholders” in a “socially responsible” way and does not have profit as an objective for the organization but cater to render services for cause or problem ensuring minimum returns which is just to keep the organization running. Organizations are mainly devising their strategies to be competitive, domestically and internationally so that