Ahram Beverage Audit

Al-Ahram Beverages Company “ABC” * Background about ABC Company Al Ahram Beverages Company was established on 110 years ago. In 1897, the Crown Brewery Company starts to be included in Belgium to begin its functions in Alexandria. Then in 1946, Dutch Brever Heineken entered in cooperation with the Company. In 1963, the government was under control of the company for the past 50 years. After 22 years, the company's name was changed to al Ahram Beverages Company. In 1997, the company was privatized by an Egyptian entrepreneur. Finally in 2002, because of the company's development, there was an acquisition of ABC by Heineken group. In January 2006, there was a complete turnover for all the company's activities and overall domains to the extent that it is under the national and multinational supervision. The high degree of the company's commitment to grow and develop has a positive effect on all its different procedures for the good benefit of the portfolio, development programs for the employees, career enhancement and higher performance. In 2002, Heineken international provided ABC for a total enterprise value of 360$ million which was considered one of the most successful and beneficial deal to apply to the concept of privatization. ABC had also signed a deal with Saudi Arabia, Bahrain, Kuwait and Qatar for the distribution of its non-alcoholic products in these countries in order to increase profit and to become more global in the Arab countries beside its alcoholic products and soft drinks.

I. Current situation A. Current Performance: * Profitability: Profitability is the state of I financial profit or gain to the corporation, it is often measured by price to earnings ratio. Profitability is the potential to be financially successful and the company’s goal to be making a huge profit not a loss. In Al Ahram Beverages company case (ABC), we can see than at year 1997 it hadn’t any competitors at this time therefore it had a yearly