Air Asia 21
Abstract
In its dynamic and competitive environment, Air Asia has reaped great benefit by applying low cost advantage in its business model. By the combination of technology advancement in its selling and marketing strategy and also strong recognition of various languages used by its world customers, AirAsia has successfully developed its business into a widely known best performance company in Southeast Asia airlines industry. Keyword：AirAsia, low cost carrier, web design, business model, strategy
Analyzing Air Asia in Business Competition Era
2 FCU e-Paper (2009-2010)
Table of Content
Page
A. Introduction 3
B. AirAsia Company 3
C. AirAsia Financial Analysis 5
D. AirAsia Web Design 6
E. Customer Segmentation 8
F. Value Chain Analysis 9
G. AirAsia SWOT Analysis 10
H. Porter’s five-forces analysis on AirAsia 10
I. Capabilities Analysis 13
J. Summary 14
References 15
List of Figures
Figure 1: The Unaudited Condensed Consolidated Income Statement of AirAsia
5
Figure 2: AirAsia.com Homepage 6
Figure 3: Customer Segmentation 8
Figure 4: Value Chain Analysis of Airline Industry 9
Figure 5: Porter’s Five Forces 11
List of Tables
Table 1: AirAsia SWOT Analysis 10
Analyzing Air Asia in Business Competition Era
3 FCU e-Paper (2009-2010)
Analyzing Air Asia in Business Competition Era
A. Introduction
Doing businesses has become harder in today’s competitive era. Businesses are not just facing higher pressure from increasing number of competitors, but they also have to compete in more dynamic and complex environment. The competition wave, that is mostly induced by the digitalization and finding of more advanced technology, has forced every single business to adapt the best business strategy.
The heavy competition is also happening in airlines industry. There are increasing number of new carriers with new business model which has changed the competition pattern in the airlines industry. O’Connel and Williams (2005) said that
direct
In its dynamic and competitive environment, Air Asia has reaped great benefit by applying low cost advantage in its business model. By the combination of technology advancement in its selling and marketing strategy and also strong recognition of various languages used by its world customers, AirAsia has successfully developed its business into a widely known best performance company in Southeast Asia airlines industry. Keyword：AirAsia, low cost carrier, web design, business model, strategy
Analyzing Air Asia in Business Competition Era
2 FCU e-Paper (2009-2010)
Table of Content
Page
A. Introduction 3
B. AirAsia Company 3
C. AirAsia Financial Analysis 5
D. AirAsia Web Design 6
E. Customer Segmentation 8
F. Value Chain Analysis 9
G. AirAsia SWOT Analysis 10
H. Porter’s five-forces analysis on AirAsia 10
I. Capabilities Analysis 13
J. Summary 14
References 15
List of Figures
Figure 1: The Unaudited Condensed Consolidated Income Statement of AirAsia
5
Figure 2: AirAsia.com Homepage 6
Figure 3: Customer Segmentation 8
Figure 4: Value Chain Analysis of Airline Industry 9
Figure 5: Porter’s Five Forces 11
List of Tables
Table 1: AirAsia SWOT Analysis 10
Analyzing Air Asia in Business Competition Era
3 FCU e-Paper (2009-2010)
Analyzing Air Asia in Business Competition Era
A. Introduction
Doing businesses has become harder in today’s competitive era. Businesses are not just facing higher pressure from increasing number of competitors, but they also have to compete in more dynamic and complex environment. The competition wave, that is mostly induced by the digitalization and finding of more advanced technology, has forced every single business to adapt the best business strategy.
The heavy competition is also happening in airlines industry. There are increasing number of new carriers with new business model which has changed the competition pattern in the airlines industry. O’Connel and Williams (2005) said that
direct
References: Applegate, Lynda M., Austin, Robert D., Soule, Deborah L. (2009). Corporate Information Strategy and Management (8th Ed.) Budhiarta, Iwan. (2009). Strategic Analysis of AirAsia: The Best Low-Cost Carrier Airlines in the world 14 FCU e-Paper (2009-2010) O’Connel, John F., & Williams, George