Air Asia - 4
Task 1
We would like to write up about Tan Sri Anthony Francis Fernandes also known as Tony Fernandes which he was born in 30th of April in 1964 in Kuala Lumpur. He had graduated in accountancy from the London School of Economics in 1987 and started working as Financial Controller at Virgin Communications London for two years, Senior Financial Analyst at Warner Music International London for three years, and returns to Malaysia and became the youngest Managing Director of Warner Director at Warner Music, as Regional Managing Director, ASEAN from 1996-1999 and Vice President, ASEAN until 2001 at Warner Music South East Asia. When Time Warner Inc. merged with America Online Inc., he quitted his job and starts his journey to fulfill his childhood dream. This idea is generated when he was studying in England and wanted to go home during term break but was rejected by his father because the flights tickets that time are expensive. Later, he started a company under the name of Tune Air Sdn Bhd to take over Air Asia, Malaysia’s second national carrier with the tagline “now everyone can fly”.
We like the idea of his that everyone can fly because not much people can afford to go overseas when the flight ticket are so expensive, especially it happens when only one company dominate the market. He was awarded a lot of honour such as Commander of the Order of the British Empire (CBE) honour, Forbes Asia Businessman 2010, Officer of the Legion d’ Honneur and so on as recognition to his contributions to the community in each country. We think that Tony Fernandes possessed good leadership because he is able to react to challenges and does not give up easily. From the material we got in the internet, it was a big challenge for him to start up because situation at that time was terrible and was widely assumed that the low-cost model will fail. However, Tony Fernandes predicted that Asia would face economy downturn and he could take this opportunity. The biggest challenge in
We would like to write up about Tan Sri Anthony Francis Fernandes also known as Tony Fernandes which he was born in 30th of April in 1964 in Kuala Lumpur. He had graduated in accountancy from the London School of Economics in 1987 and started working as Financial Controller at Virgin Communications London for two years, Senior Financial Analyst at Warner Music International London for three years, and returns to Malaysia and became the youngest Managing Director of Warner Director at Warner Music, as Regional Managing Director, ASEAN from 1996-1999 and Vice President, ASEAN until 2001 at Warner Music South East Asia. When Time Warner Inc. merged with America Online Inc., he quitted his job and starts his journey to fulfill his childhood dream. This idea is generated when he was studying in England and wanted to go home during term break but was rejected by his father because the flights tickets that time are expensive. Later, he started a company under the name of Tune Air Sdn Bhd to take over Air Asia, Malaysia’s second national carrier with the tagline “now everyone can fly”.
We like the idea of his that everyone can fly because not much people can afford to go overseas when the flight ticket are so expensive, especially it happens when only one company dominate the market. He was awarded a lot of honour such as Commander of the Order of the British Empire (CBE) honour, Forbes Asia Businessman 2010, Officer of the Legion d’ Honneur and so on as recognition to his contributions to the community in each country. We think that Tony Fernandes possessed good leadership because he is able to react to challenges and does not give up easily. From the material we got in the internet, it was a big challenge for him to start up because situation at that time was terrible and was widely assumed that the low-cost model will fail. However, Tony Fernandes predicted that Asia would face economy downturn and he could take this opportunity. The biggest challenge in