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Air Asia

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Air Asia
BACHELOR OF BUSINESS MANAGEMENT (HONS)

COURSEWORK

Year
2012
MONTH
SEPTEMBER

Subject
MGT4513 STRATEGIC AND CHANGE MANAGEMENT
Weightage
25%
Submission Date
25TH OCTOBER 2012

Regulations

A. Late Submission
A 10% deduction per day of total coursework marks (excluding weekends and public holidays).
Late submission between 5 to 10 days, results in a 50% deduction of total coursework marks.
Late submission past 10 days results in an automatic 0% for coursework and the student will be barred from the final examination.

B. Deliverables
Students must submit all materials supporting their coursework listed in the deliverable section.
The coursework must be done individually and must be entirely your own work. Please make sure that you are aware of the rules concerning plagiarism. If you are unclear about them, please consult your program coordinator/lecturer.

The coursework should exhibit formal research skills i.e. with a table of content, proper citations, references, and appendices.
The coursework write up must be able to demonstrate critical analysis and application of both theory and practical issues to the company that you have selected.
Student may include additional relevant data/information apart from the proposed guidelines in conjunction to your research. Additional marks will be awarded for such attempt.
A CD containing the softcopy version of your coursework should be submitted as well (if required).

BACHELOR OF BUSINESS MANAGEMENT (HONS) & BACHELOR OF ACCOUNTING (HONS)

COURSEWORK - QUESTIONS

Choose one of the strategic change and management framework highlighted below and critically analyze and evaluate with supporting examples.
PEST Analysis
Porter’s 5 Forces
Porter’s Value Chain

Your report should attempt the following tasks:

a) Discussion of the principles underlying the framework.
b) A critical evaluation on the application of the framework in actual business context.
c) Relating

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