Air Asia- an Introduction
AIR ASIA
Company profile:
Air Asia needs no introduction in ASEAN, where it is the leading low-cost carrier, connecting people and places across 132 routes, 40 of which are offered by no other airline. In 2010, the Group, which includes affiliates Air Asia Thailand and Air Asia Indonesia, reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia in January 2002, Air Asia has soared in the last nine years to cover 65 destinations in 18 countries. Today, employing more than 8,000 staff and with a market capitalisation of just over RM7.06 billion (as at 31 December 2010), it is the only Truly ASEAN airline, serving the region's 600 million population from 10 hubs in three countries- Malaysia, Thailand, Indonesia. Singapore functions as a virtual hub where Air Asia features among the top 10 airlines in terms of contribution to passenger traffic.
Business Model:
The Group's entire business model revolves around a low-cost philosophy which requires its operations to be lean, simple and efficient. Several key strategies have been employed to implement this LCC model, including:
High aircraft utilisation
Air Asia’s high frequency flights have made it more convenient for guests to travel as the airline implements a quick turnaround of 25 minutes for short haul flights and 60 minutes for long haul flights, which is the fastest in the region. This has resulted in high aircraft utilisation, lower costs and greater airline and staff productivity.
No frills * No complimentary drinks or meals are offered, thus targeting those customers who will do without the frills of meals, frequent flyer miles or airport lounges in exchange for fares up to 80% lower than those currently offered with equivalent convenience. * Self-selected or auto-selected sea- Guests may either select their preferable seats by paying an
Company profile:
Air Asia needs no introduction in ASEAN, where it is the leading low-cost carrier, connecting people and places across 132 routes, 40 of which are offered by no other airline. In 2010, the Group, which includes affiliates Air Asia Thailand and Air Asia Indonesia, reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia in January 2002, Air Asia has soared in the last nine years to cover 65 destinations in 18 countries. Today, employing more than 8,000 staff and with a market capitalisation of just over RM7.06 billion (as at 31 December 2010), it is the only Truly ASEAN airline, serving the region's 600 million population from 10 hubs in three countries- Malaysia, Thailand, Indonesia. Singapore functions as a virtual hub where Air Asia features among the top 10 airlines in terms of contribution to passenger traffic.
Business Model:
The Group's entire business model revolves around a low-cost philosophy which requires its operations to be lean, simple and efficient. Several key strategies have been employed to implement this LCC model, including:
High aircraft utilisation
Air Asia’s high frequency flights have made it more convenient for guests to travel as the airline implements a quick turnaround of 25 minutes for short haul flights and 60 minutes for long haul flights, which is the fastest in the region. This has resulted in high aircraft utilisation, lower costs and greater airline and staff productivity.
No frills * No complimentary drinks or meals are offered, thus targeting those customers who will do without the frills of meals, frequent flyer miles or airport lounges in exchange for fares up to 80% lower than those currently offered with equivalent convenience. * Self-selected or auto-selected sea- Guests may either select their preferable seats by paying an