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Air Asia Analysis

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Air Asia Analysis
AirAsia Berhad: The Rise and
Rise of Asian Aviation

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Contents
AirAsia Berhad: Sustaining a Competitive Advantage .................................................................. 2
AirAsia: A brief historical perspective ......................................................................................... 2
Company Growth Forecasts ....................................................................................................... 4
Growth of ASEAN Budget Airlines ............................................................................................ 5
Five Forces Analysis of ASEAN Budget Airline Industry .............................................................. 6
AirAsia and the Strategy Paradox ............................................................................................... 8
Looking into the future: Strategy Options and implications .........................................................10
Increase in the number of regional hubs ......................................................................................11
Capital Raising:....................................................................................................................11
Mergers & Acquisitions ........................................................................................................12
Joint Ventures ......................................................................................................................13
Introduction of long distance flights ...........................................................................................14
Capital Raising.....................................................................................................................14
Mergers and Acquisitions ......................................................................................................15
Joint Ventures and alliances
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