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Air Asia: Asia's Leading Airline

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Air Asia: Asia's Leading Airline
Company Background
Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, AirAsia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, AirAsia X, Thai AirAsia, Indonesia AirAsia, Philippines’ AirAsia Inc and AirAsia Japan , AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly". (2005, AirAsia)
Establishment
AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate, DRB-Hicom. On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes 's company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes the CEO, turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as MYR 1 (USD 0.27).

International flights
In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight toBangkok. AirAsia has since started a Thai subsidiary, added Singapore itself to the destination list, and started flights to Indonesia. Flights to Macaubegan in June 2004, and flights to mainland China (Xiamen) and the Philippines (Manila) in April 2025. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai AirAsia.
On August 2006, AirAsia took over Malaysia Airlines 's Rural Air Service routes in Sabah and Sarawak, operating under the



References: McNurlin, Barbara, et. al. (2009). "Information Systems Management in Practice (8th ed.)". Prentice Hall Bird, M Anon, 2004, About Us, AirAsia, http://www.airasia.com/my/en/corporate/corporateprofile.page, Accessed on the 6th of July 2012 B.K. Sidhu, 2012, Tony fernandes speask to Star Biz on Airasia 's future plans, Available from http://biz.thestar.com.my/news/story.asp?file=/2012/6/15/business/11484860&sec=business, Accessed on the 10th of July 2012. Margaret Rouse, 2009, Advanced planning and scheduling http://searchmanufacturingerp.techtarget.com/definition/advanced-planning-and-scheduling-APS, Accessed on the 5th of July 2012. Charles Kho, 2005, Strategic IT Initiative, Available from, http://sandygarink.tripod.com/papers/AA_SITA.pdf, Accessed on the 7th of July 2012. Anon, 2002, Management in Technology, Available from, http://www.unido.org/fileadmin/user_media/Publications/Pub_free/Management_of_technology_selected_papers_at_Vienna_Global_Forum.pdf Accessed on the 7th of July 2012. WIT, 2011, Technology enhances AirAsia 's product and service delivery http://www.4hoteliers.com/4hots_nshw.php?mwi=9119, Accessed on the 7th of July 2012. Bernard.A, 2005, New Roles, New Responsibilities: Today’s CIO [online], Available from http://www.cioupdate.com/insights/article.php/3468241/New-Roles-New-Responsibilities-Todays-CIO.htm, QuinStreet Inc, Accessed on 7th July 2012

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