TP 023513
UC1F1007BMP (AF)
Utari Asmelia
Introduction of Management
08
Fall
AirAsia Company Analysis
Background of AirAsia Company
Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes, and furthermore it operates over 400 flights daily from hubs that are basically located in Malaysia, Thailand and Indonesia.
Today if we look at their progress, AirAsia has flows over 55million guests across the region and continues to create more extensive route network through its associate companies. The company AirAsia furthermore belives in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires a specific element of high efficiency in every oart of their business.
So, as we know, through the corporate philosophy which stands that “Now Everyone Can Fly”.
AirAsia Berhad is a Asia’s aeroplane largest low-fare, no frills airline and a pionner of low cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations already spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport. Its affilate airlines Thai AirAsia and Indonesia AirAsia respectively.
AirAsia won the Skytrax World’s best low-cost airline award in 2009 and 2010. It has the world’s lowest operating costs at $0.035/seat-kilometre in 2010. It is also the first airline in the region to implement fully ticketless air travel system.
THE HISTORY OF AIRASIA CO.
AirAsia was established in 1993 and commenced operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hincom. On 2 December 2001, the heabily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s