Air Asia Swot Analysis
AIR ASIA
1. a) Air Asia’s vision:
• To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission:
• A low cost airline carrier that offers five-star service with 95% of on-time performance.
• To be able to provide affordable airfares, at the same time promoting Malaysian hospitality and the local food.
• To focus on customer’s needs by stimulating demand and offers the lowest fares, comprehensive distribution channel and developing various products and services. AirAsia’s objective:
• Aims to carry 70 million passengers a year, within six years starting from2014.
• Turn the low-cost carrier terminal at the KL International Airport into the regional hub for budget travel.
• Plans to introduce more routes add frequencies and develop the existing ones.
b) Air Asia’s competence
• A low-cost no frills airline, with an extensive regional network in Asia that caters people of all income levels. AirAsia’s core competence:
• Offers low-cost and affordable airfares
• Offers in-flight services that promote Malaysian hospitality and a huge variety of the local food
.• Offers internet and mobile services as mediums for check-in and booking.
Air Asia’s distinctive competence:
• A low cost carrier which offers five-star service where everybody can fly.
c) Opportunities:
• Air Asia will have the opportunity to promote Malaysian tourism, which in return will increase the company’s revenue.
• Within the South-East region, Air Asia can tap on a lot of opportunities since there is huge potential for customers that consist of foreign workers from neighbouring countries such as Indonesia, Myanmar and Vietnam.
• Air Asia...
Air Asia- Porter's Five Forces
Porter’s five forces Michael E. Porter claimed that there are five competitive forces which can shape every industry by identify and analysis those five forces (appendix) and thus determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths
1. a) Air Asia’s vision:
• To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission:
• A low cost airline carrier that offers five-star service with 95% of on-time performance.
• To be able to provide affordable airfares, at the same time promoting Malaysian hospitality and the local food.
• To focus on customer’s needs by stimulating demand and offers the lowest fares, comprehensive distribution channel and developing various products and services. AirAsia’s objective:
• Aims to carry 70 million passengers a year, within six years starting from2014.
• Turn the low-cost carrier terminal at the KL International Airport into the regional hub for budget travel.
• Plans to introduce more routes add frequencies and develop the existing ones.
b) Air Asia’s competence
• A low-cost no frills airline, with an extensive regional network in Asia that caters people of all income levels. AirAsia’s core competence:
• Offers low-cost and affordable airfares
• Offers in-flight services that promote Malaysian hospitality and a huge variety of the local food
.• Offers internet and mobile services as mediums for check-in and booking.
Air Asia’s distinctive competence:
• A low cost carrier which offers five-star service where everybody can fly.
c) Opportunities:
• Air Asia will have the opportunity to promote Malaysian tourism, which in return will increase the company’s revenue.
• Within the South-East region, Air Asia can tap on a lot of opportunities since there is huge potential for customers that consist of foreign workers from neighbouring countries such as Indonesia, Myanmar and Vietnam.
• Air Asia...
Air Asia- Porter's Five Forces
Porter’s five forces Michael E. Porter claimed that there are five competitive forces which can shape every industry by identify and analysis those five forces (appendix) and thus determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths