Air Deccan
MANAGERIAL ECONOMICS PROJECT REPORT
AIR DECCAN: A CASE STUDY
SUBMITTED BY:
AKASH JAHURI (10DCP-056)
ALOK MUNJAL (10DCP-058)
HARSH RAUTELA (10DCP-069)
SATYARTH PANDEY (10DCP-090)
SHOBIT RANJAN (10DCP-091)
VARUN SEHGAL (10DCP-092)
Table of Contents
ABSTRACT3
THE MAN: Gorur Ramaswamy Iyengar Gopinath 4 Early life & Education5 Captain’s Commandments For Success5 Awards & honors6
The Brain Child And The Journey 7 Business Model8 Strategies9 Cost management12 Support Functions 13
Marketing and distribution14
Market Share And Impact In Pinnacle Years : 2005 and 200616 THE DEAL19
Appendix22
ABSTRACT
Air Deccan is the amazing story of India’s very first and living common man who took aviation to a height which nobody thought could ever be achieved. He introduced the first low-cost airline of the country. It became one of the nation’s largest airlines in less than four years. They did this through a clever combination of innovation and outsourcing. More importantly, from a strategic perspective, it gives powerful evidence to how technology can be a key factor in changing industry dynamics, even in what were once considered fairly stable or conservative industry.
While Air Deccan was able to capture the imagination of the public and demand grew rapidly for its services thanks to its throwaway fares, the airline itself was plagued by operational problems as it sought to aggressively expand its network and fleet size.
The Man: Gorur Ramaswamy Iyengar Gopinath
Gorur Ramaswamy Iyengar Gopinath or commonly known as Capt.Gopinath is the pioneer of India's low-cost airline Air Deccan. Ex-army officer turned farmer then entrepreneur, in 1997, along with another colleague from the army, founded Deccan Aviation - India's largest Private Helicopter Charter Company. In 2003 he became the
AIR DECCAN: A CASE STUDY
SUBMITTED BY:
AKASH JAHURI (10DCP-056)
ALOK MUNJAL (10DCP-058)
HARSH RAUTELA (10DCP-069)
SATYARTH PANDEY (10DCP-090)
SHOBIT RANJAN (10DCP-091)
VARUN SEHGAL (10DCP-092)
Table of Contents
ABSTRACT3
THE MAN: Gorur Ramaswamy Iyengar Gopinath 4 Early life & Education5 Captain’s Commandments For Success5 Awards & honors6
The Brain Child And The Journey 7 Business Model8 Strategies9 Cost management12 Support Functions 13
Marketing and distribution14
Market Share And Impact In Pinnacle Years : 2005 and 200616 THE DEAL19
Appendix22
ABSTRACT
Air Deccan is the amazing story of India’s very first and living common man who took aviation to a height which nobody thought could ever be achieved. He introduced the first low-cost airline of the country. It became one of the nation’s largest airlines in less than four years. They did this through a clever combination of innovation and outsourcing. More importantly, from a strategic perspective, it gives powerful evidence to how technology can be a key factor in changing industry dynamics, even in what were once considered fairly stable or conservative industry.
While Air Deccan was able to capture the imagination of the public and demand grew rapidly for its services thanks to its throwaway fares, the airline itself was plagued by operational problems as it sought to aggressively expand its network and fleet size.
The Man: Gorur Ramaswamy Iyengar Gopinath
Gorur Ramaswamy Iyengar Gopinath or commonly known as Capt.Gopinath is the pioneer of India's low-cost airline Air Deccan. Ex-army officer turned farmer then entrepreneur, in 1997, along with another colleague from the army, founded Deccan Aviation - India's largest Private Helicopter Charter Company. In 2003 he became the