CASE STUDY
ON
AIR INDIA
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OF
BUSINESS PROCES & STRATEGIC MANAGEMENT
Submitted To: N.P.SINGH Submitted By: Priyanka Bhardwaj(86) Anil Tiwari(98) Lovisha Sharma (76)
JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL
KALKAJI,NEW DELHI
Air India Limited (Hindi: एअर इंडिया) is the national flag carrier airline of India, flying a worldwide network of passenger and cargo services. Air India is state-owned, and administered as part of the National Aviation Company of India Limited - which was created in 2007 to facilitate Air India's merger with Indian Airlines.[3] The main bases of operation of the airline are Mumbai's Chhatrapati Shivaji International Airport and Delhi's Indira Gandhi International Airport.
Air India is the 16th largest airline in Asia,[4] serving 25 destinations worldwide, and, with its affiliated carriers, serves over 100 cities. Air India has codeshare agreements with twelve other international airlines.[5] In 2010, Air India is expected to join Star Alliance, the world's largest airline alliance.[6][7]
History ofAir India
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Air India was founded by J. R. D. Tata in 1932 as Tata Airlines, a division of Tata Sons Ltd. (now Tata Group). On 15 October 1932, J. R. D. Tata flew a single-engined De Havilland Puss Moth carrying air mail (postal mail of Imperial Airways) from Karachi's Drigh Road Aerodrome to Bombay's Juhu Airstrip via Ahmedabad. The aircraft continued to Madras via Bellary piloted by former Royal Air Force pilot Nevill Vintcent.
Following the end of World War II, regular commercial service was restored in India and Tata Airlines became a public limited company on 29 July 1946 under the name Air India. In 1948, after the Independence of India, 49% of the airline was acquired by the Government of India, with an option to purchase an