Air India Crisis – the National Air Carrier on a Freefall
Case Study : Air India crashes into troubles - Presentation Transcript 1. Air India Crisis – The National Air Carrier on a FreeFall
21st June 2011 2. How it started
Air India (Hindi: एअरइंडिया) is a state-owned flag carrier, the oldest and the largest airline of India. It is a part ofthe Indian government-owned Air India Limited (AIL) which is renamed as Air India Ltd. The airline operates a fleet of Airbus and Boeing aircraft serving Asia, Australia, Europe and North America. Its corporate office is located at the Air India Building at Nariman Point in South Mumbai. It is the 16th largest airline in Asia. Air Indiahas two major domestic hubs at Indira Gandhi International Airport and ChhatrapatiShivaji InternationalAirport. An international hub at Dubai International Airport is currently being planned. 3. Some six decades ago in August 1953, the Indian airtransport industry was nationalised to provide safe, smooth and economic air travel to the people. It involved eight warring airlines with different work cultures, horrendous safety record, disastrous financial conditions because of cut-throat competition and inefficient management in some.
Thus come into existence Indian Airlines Corp and Air India Ltd to operate domestic and international long haul services. The nationalisation was also expected to spur growth, promote economic activity, rush assistance in times of natural calamities like flood, famine and earthquake, foster national integration and, above all, serve as the second line of defence in the event of war with another country.
It must be conceded that the nationalised airlines fulfilled most of the expectations of the nation, particularly at times of natural calamities and during the wars with China and Pakistan. This apart, bringing remote placesof the country into the mainstream by connecting them with air service need not be told. 4. Timeline
Founded by JRD TATA in 1932
1953 Indian Govt. acquired major stake
1960 purchased
21st June 2011 2. How it started
Air India (Hindi: एअरइंडिया) is a state-owned flag carrier, the oldest and the largest airline of India. It is a part ofthe Indian government-owned Air India Limited (AIL) which is renamed as Air India Ltd. The airline operates a fleet of Airbus and Boeing aircraft serving Asia, Australia, Europe and North America. Its corporate office is located at the Air India Building at Nariman Point in South Mumbai. It is the 16th largest airline in Asia. Air Indiahas two major domestic hubs at Indira Gandhi International Airport and ChhatrapatiShivaji InternationalAirport. An international hub at Dubai International Airport is currently being planned. 3. Some six decades ago in August 1953, the Indian airtransport industry was nationalised to provide safe, smooth and economic air travel to the people. It involved eight warring airlines with different work cultures, horrendous safety record, disastrous financial conditions because of cut-throat competition and inefficient management in some.
Thus come into existence Indian Airlines Corp and Air India Ltd to operate domestic and international long haul services. The nationalisation was also expected to spur growth, promote economic activity, rush assistance in times of natural calamities like flood, famine and earthquake, foster national integration and, above all, serve as the second line of defence in the event of war with another country.
It must be conceded that the nationalised airlines fulfilled most of the expectations of the nation, particularly at times of natural calamities and during the wars with China and Pakistan. This apart, bringing remote placesof the country into the mainstream by connecting them with air service need not be told. 4. Timeline
Founded by JRD TATA in 1932
1953 Indian Govt. acquired major stake
1960 purchased