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air jordan
Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced by Michael Jordan for Nike's Jordan Brand subsidiary. The shoes, informally referred to in the plural as Air Jordan's or simply J's, were first released for public consumption in 1985 after Michael Jordan wore them in 1984 as a rookie; thereafter, new designs were released annually.
Since its introduction into the sports shoe market, the Air Jordan evolved to the original basketball shoes to models for different uses, including I-XXIII). Air Jordan currently sponsors 19 active NBA players, including Chris Paul, Ray Allen, and Carmelo Anthony. They also endorse Nike Air Jordan products.
Air Jordan 1
Air Jordan I, first Nike sneakers for Michael Jordan.
The Air Jordan 1 was designed by Peter Moore. The Air Jordan 1 was first released in 1985, in a red and black colorway to match the uniform of the Chicago Bulls, the team for which Michael Jordan played. This red and black color-way was later outlawed by NBA Commissioner David Stern for not having any white on them. Michael Jordan would wear the shoes anyway, and each time he stepped on the court with the Air Jordan 1 he would be fined five thousand dollars.
Air Jordan 2
The success of the Air Jordan 1 encouraged Nike to release the New Air Jordan in 1986 for the new basketball season. Designed by Peter Moore and Bruce Kilgore, the original Air Jordan II was unique in that it was made in Italy giving the shoe a luxury feel. The Air Jordan II was originally retailed at $64.99.
Air Jordan 3The Air Jordan III was designed by Tinker Hatfield. By that time Michael Jordan was ready to leave Nike, but the Jordan III changed his mind. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim and tumble leather to give it a luxury look. The Air Jordan III was also famous for the humorous ads depicting Spike Lee as Mars Blackmon, the character he played in his film 'She's Gotta
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