Air Jordan's Impact On American History

Compared to when Jordan's first came out, the quality has risen drastically. Due to the good quality, sales of the jordan brand have increased. With this in mind consumers are becoming less conscious of their spendings. It has made an impact on American History in the sneakerhead culture. Air Jordan brand is a brand of shoes that was established by a basketball player that goes by the name of Michael Jordan. Air Jordans is a brand that is designed to play the sport basketball. All though they're used to play basketball people wear them as a casual style. Not only does Jordan offer “high quality shoes that add protection and improve performance” (DiClementI) but Michael Jordan also offers socks, shirts, hats, shorts, and pants. But of course
Jordan was born on February 17, 1963 in Brooklyn, NY. He studied at the University of North Carolina at Chapel Hill. Not only did he study there, that is where he got signed his Junior year and became the all-star that he is today. Michael Jordan got drafted by the Chicago Bulls and because of his excellance performance in the game he made the team reach the playoffs with selling out tickets every game. Jordan was a true all-star. Jordan was a man of “respect, humility and a strong work ethic” (Johnson). He was 6-foot-6 with aspiring goals in life. He has a beautiful family 2 young boys, one daughter and a wife. Everybody knew who Michael Jordan was, he was a very popular basketball player in such little time. He became known for his awesome performance on the court. Girls were in love with him and guys wanted to be him. In 1985, Jordan got to finished his bachelor's degree in geography and he still kept on play NBA Basketball. As years go by his performance kept on increasing and little by little he got endorsements deals with huge companies like Nike, which is what made him the important person that he is in American History. Michael Jordan was the first African American player in history that was marketed this