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Air Liquide Success in China

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Air Liquide Success in China
................................................................... ESSEC & MANNHEIM Executive MBA WE 13 ................................................................... Pre‐assignment Business in China Prof. Tomas Casas ................................................................... Foreign Firm in China: Success (or) Failure Case Analysis

................................................................... April 21, 2013

Pre‐assignment Business in China ‐ Foreign Firm in China: Success (or) Failure Case Analysis INDEX

EXECUTIVE SUMMARY ......................................................................................................................... 2 AIR LIQUIDE CHINA: A SUCCESS STORY ................................................................................................. 2 ANALYSIS OF THE REASONS FOR THIS SUCCESS .................................................................................... 2 CONCLUSION ........................................................................................................................................ 4 SOURCES AND REFERENCES .................................................................................................................. 4

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Pre‐assignment Business in China ‐ Foreign Firm in China: Success (or) Failure Case Analysis

EXECUTIVE SUMMARY
The success of Air Liquide China as the subsidiary of a large multi‐national group will be presented and discussed. The main reasons for this success are reviewed and analysed: long‐term commitment, local investment, partnership with clients and societal action and cooperation with the local community. The objective is to relate the success of this firm to the specific cultural aspects of doing business in China.

AIR LIQUIDE CHINA: A SUCCESS STORY
The firm that will be analysed in this paper is the Chinese


References: [1] Annual Reports Air Liquide 2008 to 2012  [2] www.cn.airliquide.com, official website of Air Liquide China  4
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