The legislative branch is the most powerful branch in government. The legislative branch is in charge of making and passing laws. They have the power to override a president’s decision, stop laws from being passed, and basically control all decisions the governments makes. The legislative branch, also called the congress, consists of the House of Representatives and the senate. The reason for two houses of congress is to balance out the concerns of smaller but more populated states against states that are larger but with less population (www.Usgovinfo.com).…
The company I chose to research is Southwest airlines. It has been one of the most successful airlines in the US, and with very high customer service ratings. This is very impressive to attain by such a small company in a very tough industry. Southwest is able to achieve such levels by having a clear mission of providing low-fare travel using a point-to-point system and not having a hub-based system. The company operates in relatively shorter routes and only maintains one plane type, its famous Boing 737.…
Core concepts : Porter’s 5 forces, SWOT Analysis , Analysing the internal environment, Porter’s Value Chain, Competitive advantage within International context(cost analysis and differentiation)…
The company we selected is AirAsia Berhad. As we know Air Asia is one of the famous airline companies in Malaysia. AirAsia is a name synonymous with low fares, quality service and dependability. With over 110 routes across 13 countries, AirAsia is truly Asia’s leading airline with the widest route connectivity and largest customer base. With the unmistakable tagline, “Now Everyone Can Fly”, AirAsia has made flying affordable for more than 61million.…
The vision of AirAsia has been “to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares”. AirAsia’s mission is to create a globally recognized brand in the ASEAN (Association of Southeast Asian Nations) and sustain profitability growth with the highest quality services and technological advancements.…
In Malaysia, there are actually 3 different Malaysia airlines companies which are providing airline services to its customers. These 3 airline companies are Malaysia Airline, Air-Asia and Berjaya-Air. In reality, these 3 different airline companies provide different kind of services for their customers with different needs. For now, let's take a closer look at these 3 companies individually.…
Prior to its take-over by Tune Air Sdn. Bhd. in 2001, AirAsia was owned by DRB-Hicom, a government-linked company (AirAsia, 2008). Its airline had not been able to take off and was eventually sold to Tune Air, literally for a song, for a token sum of RM1.00 or US$0.26 together with an accumulated debt of RM40 million (AirAsia, 2008). Tune Air was formed by Tony Fernandez and four entrepreneurs, some of whom had worked with the music industry which perhaps inspired the name of the company.…
Malaysia Airlines, the country’s national carrier, was first incorporated as Malayan Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore.…
The story of Malaysia Airlines starts in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on 12 October 1937.…
AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government - owned conglomerate, DRB-Hicom (Diversified Resources Berhad- The Heavy Industries Corporation of Malaysia Berhad). On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes' company Tune Air Sdn. Bhd. for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as MYR 1 (USD 0.27). In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started Thai subsidiary, added Singapore itself to the destination list, and started flights to Indonesia. Flights to Macau began in June 2004, and flights to mainland China (Xiamen) and the Philippines (Manila) in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai Airasia. In August 2006, AirAsia took over Malaysia Airlines’ Rural Air Service routes in Sabah and Sarawak, operating under the FlyAsianXpress brand. The routes were subsequently returned to MASwings a year later, citing commercial reasons. AirAsia's CEO Tony Fernandes subsequently unveiled a five-year plan to further enhance its presence in Asia. Under the plan, AirAsia proposes to strengthen and enhance its route network by connecting all the existing cities in the region and expanding further into Vietnam, Indonesia, Southern China (Kunming, Xiamen, Shenzhen) and India. The airline will focus on developing its hubs in Bangkok and Jakarta through its sister companies, Thai AirAsia and Indonesia AirAsia. With increase frequency and the addition of…
| 1. Strong Backing of Malaysian Govt2. It has extensive operations in South Asia, Middle East, Australia and other global destinations3. One of the most popular airlines across the world4. Strong brand recall and visibility due to excellent advertising and marketing5. The company has a strong workforce of over 20,000 employees6. It covers over 50 international and 35 domestic destinations with a fleet size of over 100…
From its inception, it has not been plain sailing for the planned share swap between two of the country 's most bitter airline rivals — Malaysia Airlines (MAS) and AirAsia — given the many issues involved.…
The leading low fare airline in the Asia - AirAsia has been expanding rapidly since 2001, to become an award winning and the largest low cost carrier in Asia. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand and Indonesia. To date, AirAsia has flown over 55 million guests across the region and continues to spread its wings to create more extensive route network through its associate companies, Thai AirAsia and Indonesia AirAsia. AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Efficiency creates savings which are then passed on to guests so that affordable air travel can become a reality. Through our philosophy of ‘Now Everyone Can Fly’, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As AirAsia continuously strives to promote air travel, we also seek to create excitement amongst our guests with our range of innovative and personalized service.…
I’m student from Nightingale International college, My name is Lee Seh Ni. I’m DBM batch 4. I will like to thank Mr.Suresh because teach me about assignment and i also want to thank to my friend Nurul Amalina because she very friendly and teach me about this assignment.…
There is not much competition in the airlines industry in Malaysia as the most dominant is Malaysia Airlines which is the legacy carrier and Air Asia which is the low cost carrier. Both airlines operates in a different model of business but in the same aviation sector.…