Airasia Financial Review
AIRASIA BERHAD
284669-W
annual report 2005
www.airasia.com
AIRASIA BERHAD
284669-W
annual report
2005
NOW EVERYONE CAN FLY
13 million guests and counting ...
AirAsia corporate ad
contents
2 3 4 6 8 9 10 12 16 18 22 25 Our People Financial Overview Corporate Profile Major Milestones AirAsia Group Corporate Information Board of Directors Directors’ Profile Senior Management Senior Management Profile Chairman’s Statement Group Chief Executive Officer’s Review 30 AirAsia Route Network 31 Awards & Recognition 32 33 34 39 44 45 49 64 65 113 116 117 • • What Our Guests Say The People’s Airline Statement of Corporate Governance Audit Committee Report Statement of Internal Control Additional Compliance Information Our Strategic Partners AirAsia Financial Snapshots Financial Statements Analysis of Shareholdings List of Properties Held Notice of Annual General Meeting Proxy Form More Than Just Low Fares
vision & strategy
Management Strategy Maximise Shareholders’ Value
AirAsia’s goal is to establish itself as a leading low cost carrier in Asia. The principal components of AirAsia’s strategy are as follow:
• • • •
Profit creation by expanding business reach within Asia Expand routes and network via a prudent calculated manner Invest and enhance brand – raising investors' returns Building one brand
Safety
• Never compromise safety • Ensure the security of staff and guests • Comply with every regulation; maintain highest standards • Stimulate demand by offering the lowest fares • Comprehensive distribution channel
• • Develop various products and services while maintaining simplicity Providing a unique AirAsia experience – low fares do not mean low quality Continuous cost management Performance based remunerations and incentives Disclosure – higher than industry norms High accessibility to media and investment community Investing in hard and soft skills training Providing a fun and healthy working environment Recognising talents
284669-W
annual report 2005
www.airasia.com
AIRASIA BERHAD
284669-W
annual report
2005
NOW EVERYONE CAN FLY
13 million guests and counting ...
AirAsia corporate ad
contents
2 3 4 6 8 9 10 12 16 18 22 25 Our People Financial Overview Corporate Profile Major Milestones AirAsia Group Corporate Information Board of Directors Directors’ Profile Senior Management Senior Management Profile Chairman’s Statement Group Chief Executive Officer’s Review 30 AirAsia Route Network 31 Awards & Recognition 32 33 34 39 44 45 49 64 65 113 116 117 • • What Our Guests Say The People’s Airline Statement of Corporate Governance Audit Committee Report Statement of Internal Control Additional Compliance Information Our Strategic Partners AirAsia Financial Snapshots Financial Statements Analysis of Shareholdings List of Properties Held Notice of Annual General Meeting Proxy Form More Than Just Low Fares
vision & strategy
Management Strategy Maximise Shareholders’ Value
AirAsia’s goal is to establish itself as a leading low cost carrier in Asia. The principal components of AirAsia’s strategy are as follow:
• • • •
Profit creation by expanding business reach within Asia Expand routes and network via a prudent calculated manner Invest and enhance brand – raising investors' returns Building one brand
Safety
• Never compromise safety • Ensure the security of staff and guests • Comply with every regulation; maintain highest standards • Stimulate demand by offering the lowest fares • Comprehensive distribution channel
• • Develop various products and services while maintaining simplicity Providing a unique AirAsia experience – low fares do not mean low quality Continuous cost management Performance based remunerations and incentives Disclosure – higher than industry norms High accessibility to media and investment community Investing in hard and soft skills training Providing a fun and healthy working environment Recognising talents